5.2 Listening


lecture organization • ‘signpost’ language


A You are going to hear a lecture about key concepts in tourism marketing.


1 Look at the lecture slides. What will the lecturer talk about? Make a list of points.


2 Put your points in a logical order.


B Listen to Part 1 of the lecture. How will the lecture be organized? Number these topics.


 market research


 definition of marketing  types of market


 importance of marketing  basic characteristics of markets


C Study the topics in Exercise B. 1 Make a list of words associated with each topic.


2 Use the words to describe Slides 1–4. 3 What is a good way to make notes? 4 Make an outline for your notes.


D Listen to Part 2 of the lecture. 1 Add information to your outline notes.


2 Which of the topics in Exercise B are discussed? In what order?


3 What are theme park resorts an example of?


4 What has Disney done when it comes to accommodation in their resorts?


E Listen to Part 3 of the lecture. Make notes. 1 Which topics in Exercise B are mentioned?


2 Which topic has not been mentioned? 3 Give two ways in which we can measure market size.


4 What is the lecturer talking about when she loses her place?


5 Describe two types of market.


F Match synonyms from the lecture. 1 key concept


2 know, find out 3 market leader 4 aimed at


5 a small part 6 good information 40 identify


a narrow category accurate data


important point top-selling brand suitable for


Holidays for the over 50s Slide 4


luxury apartments * family-friendly accommodation


Slide 2


20 18 16 14 12 10 8 6 4 2 0


Beach resort market growth 2001-2008


Top 10 US theme and amusement parks by estimated attendance:


1 Walt Disney World’s Magic Kingdom 2 Disneyland 3 Epcot 4 Disney-MGM Studios 5 Disney’s Animal Kingdom 6 Universal Studios Florida 7 Disney’s California Adventure 8 Universal’s Islands of Adventure 9 SeaWorld Florida


10 Universal Studios Hollywood Slide 1 Your home away from home


1 2 3 4 5 6 7 8years Slide 3


Growth in US$ bn


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