5 TOURISM MARKETING 5.3 Extending skills


note-taking symbols • stress within words • lecture language


A Look at the student notes on the right. They are from the lecture in Lesson 2.


1 What do the symbols and abbreviations mean?


2 The notes contain some mistakes. Find and correct them.


3 Make the corrected notes into a spidergram.


B Listen to the final part of the lecture (Part 4). 1 Complete your notes.


2 Why does the lecture have to stop? 3 What is the research task?


C Listen to some stressed syllables. Identify the word below in each case. Number each word.


Example: You hear: 1 sem /sem/ You write: analyse


characteristics


anticipate identify assignment category


overview qualitative


D Study the extract from the lecture on the right. 1 Think of one word for each space.


2 Listen and check your ideas.


3 Match words or phrases from the blue box below with each word or phrase from the lecture.


4 Think of other words or phrases with similar meanings.


as I was saying basically clearly crucial in fact in other words obviously of course possibly probably some people say that is to say we can see that


E Discuss the research task set by the lecturer. 1 What kind of information should you find?


2 What do you already know? 3 Where can you find more information?


, marketing is the most important


aspect of management. So, it that marketing must


ensure that a business can satisfy customers’ needs. What I


is, they


anticipate consumers’ requirements. , successful marketing is


about having accurate data. Anyway, er … to return to the main it’s


, to identify basic


characteristics of the market. , it is the aim of all


companies to become the market leader.


3) basic characteristics of markets (i) size


e.g., beach resort market (UK) • c. $12 m • > 2 bn hols.


(ii) market share (newest brand = market leader)


4) types of market e.g., (i) beach/ski resort = niche market (ii) Over 50s hols. = mass market


seminar strategy


successful variety


1


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