7
THE BUSINESS OF FUN 7.1 Vocabulary A Study the words in box a.
1 Match nouns in column 1 with nouns in column 2 to make compound nouns.
2 Which word in each phrase has the strongest stress?
B Study the phrases in box b. 1 Complete each phrase with one word.
2 Is each phrase followed by:
a noun (including gerund)? subject + verb? an infinitive?
3 What is each phrase used for?
C Look at pictures A–F on the opposite page showing the process of setting up the
Goldorama Theme Park. 1 Put them in the correct order. 2 Describe what is happening at each stage.
D Study extracts A–F on the right from the Goldorama business plan.
1 Complete each sentence with a phrase from box b. Use each phrase once only.
2 Which extracts are probably from the finance section of the plan?
E Look at the Gantt chart on the opposite page. What does it show?
F Read the text under the Gantt chart. Match the phrases in box c with the highlighted phrases.
G Look at pictures 1–3 on the opposite page. Complete the Goldorama memo using phrases
from Exercise B and box c.
My recommendation is that the design into production. My opinion is on
other points. Firstly, numbers we need to picture 1 should go
personal preference but also maximize our visitor
the younger market. The market is important for the success of this theme park. this this
design, the speed and challenge of the ride are very attractive for younger people.
54 this, the construction process is not complex. c
a number of a variety of at the same time
bear in mind based on deal with from the point of view of the beginning of the development of
D E compound nouns • fixed phrases a 1
advertising business capital cash life
service theme TV
2
flow cycle
exposure campaign industry investment park plan
b as shown ... as well ... in addition ... in order ... in such a way ... in the case ... known ... the end … the use …
A as completing technical specifications,
investment companies will also want to know what events and shows the park intends to organize, and how the park plans to attract visitors.
B to offering exciting rides, a theme
park must also offer visitors shops and shows to complete their experience.
C to satisfy the visitors, events in a
theme park will, most importantly, have to entertain – education can be part of the experience but only that visitors don’t get bored.
in table 2 below, financing a theme
park requires high capital investment. of Goldorama Theme Park, the
advertising campaign will begin six months before the park opens.
F Simulator rides are also as virtual reality events; more and more parks offer these.
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