1 WHAT IS TOURISM?


1 TOURISM travel for recreation tangible


transport e.g., road, rail


hospitality e.g., accom., food 3


provision of services rest/relax


intangible culture adventure services


e.g., banking, insurance


How a holiday/leisure experience works


Decide where Plan/prepare Travel Experience Communicate Travel home Tell travel agent Internet


hearsay Internet books ads


4 MASS TRAVEL


1 Two important factors 1.1 Improvements in technology 1.2 More leisure time


2 First examples 2.1 Thomas Cook – first package tour


3 Target groups 3.1 Victorians – upper + middle classes


3.2 C20th – most people in dev. countries


6 5


sights tours


diary


web log e-mail phone


UK TOURIST MARKET


Value tourism/hosp. industry £74 bn GDP


Employees


Overseas tourists spend Domestic spend


Tourism earnings league Top five overseas markets UK residents:


4.5% 2.1 m £11 bn


£59 bn 7


USA, France, Germany, Irish Rep., Netherlands


vacations of one night or more 101 m overnight business trips overnight trips to friends


and relatives


SPACE TOURISM – key developments Date Event 1950s interest in rocket designs, space stations, moon bases 1985 1989


passenger spacecraft designed: Phoenix space hotel design


1993 first market research survey on space tourism 1998 2001


‘X Prize’ launched Dennis Tito – first paying space tourist


2004 Richard Branson plans hotel in space and regular space travel 2007 NASA and Branson’s Virgin Galactic agree to collaborate in future manned space flight technology


2008 first space terminal built in New Mexico 11


23 m 37 m


stories photos


escape Who?


2


Grand Tour Why?


young men


see great buildings collect art


try new cuisine


Where?


wealthy complete education Europe: British


• Rome


• Tuscany • Alps


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