12.3 Extending skills
research reports: introduction, method, conclusion
A Study the words in box a. 1 Check the pronunciation and grammar.
2 What are their meanings in a research report?
B Read the introduction to Report A and the conclusion to Report B on the opposite page.
1 What methods were used in each piece of research?
2 What are the elements of an introduction and a conclusion?
C Read the two Method paragraphs on the right.
1 Put the verbs in brackets in the correct form.
2 Identify the original research questions, the research methods and other important information.
D What are the sections of a research report? What order should they go in?
a
conduct data discussion findings implication interview interviewee interviewer limitation method
questionnaire random recommendation research question respondent results sample survey undertake
Report A: Method
A written questionnaire (design)to find out perceptions of Gaia’s quality of service and how Gaia (see)in relation to its competitors. Two thousand questionnaires (send)to a random sample of Gaia’s customers, of which 150 (return). In addition, 130 people (interview)while spending time at the resort during one day in June. Seventy per cent of the whole sample (be)people over 50.
Report B: Method In order to find out the business activities of some successful boutique hotel companies, a survey of their websites (undertake) during the first week of June. The companies which (investigate) were Hideaway, Paradise and Just4You.
12.4 Extending skills research reports: questionnaires, findings, discussion
A Describe the data in Figures 1 and 2 on the opposite page.
B Look at the first paragraph from the Findings section of Report A on the right.
1 Complete the paragraph with linking words and quantity phrases. Put the verbs in the correct tense.
2 Write another paragraph, using Figures 1 and 2.
C Look at the Internet research notes on the opposite page.
1 Match the business strategies in box b with an activity and a reason for doing it from the research notes.
2 Read the Findings section from Report B on page 104. Write a discussion paragraph for Report B using ideas from the notes.
98 b
Report A: Findings
, on the negative side, (79%) of customers (say) that
Gaia’s range of services was not varied enough. Only (10%) (rate) them as good quality. , a
minority
(45%) of repeat customers (state) that the quality of services over the past five years (deteriorate). ,
the
respondents (71%) (want) Gaia to provide more virtual services.
building a community diversification
developing management information systems
joint venture/cooperation
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