6
THE BUSINESS OF EVENTS TOURISM 6.1 Vocabulary paraphrasing at sentence level A Study the words in the blue box.
1 Copy and complete the table. Put the words in one or more boxes, in each case.
2 Add or take away affixes to make words for the empty boxes. (Some will not be possible.)
3 Find a synonym for each word.
4 Group the words in the blue box according to their stress pattern.
B Study Figure 1 on the opposite page. Discuss these questions.
1 What does the diagram show?
2 Give a short description of each phase of the life cycle of an annual festival.
C Student A has written about the life cycle of an event, but there are some mistakes. Change the blue
words, so the sentences are true.
D Student B has also written about the life cycle of an event. Match each sentence with a corrected sentence
from Exercise C.
E Look at Figures 2 and 3 on the opposite page. Which of the two life cycles are most likely for the following
events? Why?
the 2000 UK millennium celebrations the annual Sydney writers’ festival
F Choose one of these events.
an art exhibition
an annual Star Trek convention
the launch of a seaside resort in a country just out of war
1 Draw its probable event life cycle.
2 Write some sentences to describe the life cycle of your event.
3 Give your sentences to your partner. Your partner should try to guess which event you have described.
4 Rewrite your partner’s sentences with the same meaning. Student A
1 Cash flow is positive during the development phase of an event.
2 In the development phase of an event, costs are high.
3 Cash flow becomes positive in the growth phase.
4 Decreasing attendance means that costs per visitor are reduced.
5 Attendance is at its peak once the market has declined.
6 Attendance may start to rise when the market reaches saturation.
Student B
a It is not until the maturity phase is reached that cash flow is no longer negative.
b Peak attendance figures are achieved at the maturity phase.
c While the event is being designed and trialled, there are many expenses but no income.
d There may be a reduction in business if there are too many competitors.
e It costs a lot to produce each event early in the cycle.
f As ticket sales go up, each visitor will cost the events organizers less money.
46 Noun Verb attend Adjective
attend celebration complicated considerable corporate event investment involve
opt predict provide significant value venture virtual
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