8.2 Reading
essay types • complex sentences with passives • definitions A Look at the names for hospitality outlets in the blue box.
1 What type of marketing process is most likely to be successful for each product? Give examples.
2 What could go wrong in the marketing process in each case?
B Look at the four essay types on the right. 1 What should the writer do in each type?
2 Match each essay type with one of the questions below the slide (A–D).
3 What topics should be covered in each essay question?
C Read the title of the text on the opposite page and the first sentence of each paragraph.
1 What will the text be about?
2 Choose one of the essay questions on the right (A–D).Write four research questions which will help you to find information for your essay.
D Read the text.
1 Find out whether there is information for your essay question in the text and make notes in your own words.
2 Work with another person who has chosen the same essay question as you. Compare your notes.
E Study the highlighted sentences in the text.
1 What grammatical feature do these sentences share?
2 Underline the passive verb forms in each sentence.
3 Rewrite each sentence in an active form. Example:
Marketing is often considered to be ‘just’ advertising and selling …
People often consider marketing to be just advertising and selling …
F Study the table on the right.
1 Match each word or phrase with its meaning.
2 Underline the words or phrases in the text which the writer uses to give the definitions.
See Vocabulary bank 64 3 outlet
4 negative growth
5 external marketing
6 internal marketing
embedding services and products in the local setting
place of retail business
the service and sales skills of people within the company
you cannot see it/them . C A
a casino an eco-resort a gourmet restaurant
a health spa a local café
There are four main essay types in tourism and hospitality studies:
descriptive analytical comparison argument
What are the best marketing tools for a hospitality business and what are their advantages and disadvantages?
B
‘Hospitality is a service industry dealing in intangible goods. Therefore marketing must focus on experience.’ To what extent do you agree with this statement?
Explain why there are three distinctly different ‘worlds’ within the hospitality industry and why it is difficult in a hospitality career to cross over from one to the other.
D
What are the basic components that make up tourism and hospitality products or services? Describe one or two products or services that you know which show evidence of these.
Word/phrase 1 localization
2 intangible Meaning
addressed to clients outside the organization
decline
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136
