6.2 Reading


identifying subject–verb–object in long sentences • paraphrasing A Discuss these questions.


1 How do ‘events’ relate to tourism? What type of tourism events can you think of? List and order them according to popularity.


2 How would you define ‘tourist’ in this context?


3 What aspects do you think are most important in the organization of such events?


B Study Figure 1. 1 What do you think the figure represents?


2 What title would you give this figure? 3 Where does research come into events management?


C Look at the illustrations, the title, the introduction and the first sentence of each paragraph on the opposite


page. What will the text be about?


D Using your ideas from Exercises A, B and C above, write some research questions.


technology E Read the text. Does it answer your questions?


F Study the highlighted sentences in the text. Find and underline the subject, verb and the object or complement in each sentence. See Skills bank


G Two students paraphrased parts of the text. 1 Which parts of the text do they paraphrase?


2 Which paraphrase is better? Why? Student A


1 Festivals are major events which are attended by large groups of people; they are highly complex from an organizational point of view, and are expensive to put on.


2 The demand for professional events managers has increased as the number of big events has grown.


3 There is no limit to what tourism events can look like, and they can be virtual as well as real.


4 One theory says that ageing contributes to the growth of events tourism.


5 Apart from age and technology, income and increased leisure time contribute to this growth as well.


Figure 1 income age value experiences leisure


Student B


1 Festivals are huge events, with many people involved, complicated logistics, management and considerable investment.


2 The tourism sector has seen a significant increase in these unique mega ventures, creating the need for professional events managers.


3 The rule of thumb seems to be that events can be as complicated as people can afford. Events can be real or virtual.


4 Theories claim that big events provide a forum for such celebrations as people age.


5 Added to ageing and technology, increased income and leisure time also form a recipe for growth in events tourism.


H Work in groups. Each group should write a paraphrase of a different part of the text. See Vocabulary bank


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