TRANSCRIPTS
Introduction 3
In today’s lecture we’re going to have a look at how a holiday or leisure experience actually works. Even though you may be unaware of this, you take a number of recognizable steps to prepare for your experience in the months before you actually travel. First, and this can be as long as a year before the event, you decide where you want to go and what you want to do. Then you take a few weeks, or maybe months, planning. You prepare for your trip. Then you travel, you experience, you communicate, and finally you travel home and you tell everybody about it. It’s not something you can pin down to a certain time-scale, but one step follows another, so let’s look at each step in turn.
Introduction 4
Let’s have a closer look today at mass travel. This is something we’ve all experienced, right? First of all, what actually boosted the development of mass tourism? We’ll look at two important factors. Secondly, what was mass travel like in the early years? We’ll talk about one of the first examples. Thirdly, what are the target groups for mass travel? We’ll look at how these have changed over the years.
Introduction 5
This week we’re going to be talking about the UK tourist market. What kind of market is this? How successful is it? The figures are amazing. Tourism and hospitality is one of the largest industries in the UK, worth approximately £74 billion. It accounts for 4.5% of GDP and employs 2.1 million people. There are, in fact, more jobs in tourism than in, say, construction or transport. Let’s have a look at some more facts and figures.
Introduction 6
When you study tourism and hospitality, space tourism is perhaps not the first thing that comes to mind. After all, this kind of tourism involves travelling into space, staying in a space hotel and taking day trips to look at stars and planets. Does this all seem a bit far-fetched to you? Don’t forget that the first commercial space flights are no longer just ideas on paper. In recent years, interest in the possibilities of space tourism has grown. The international business community and the media have become very interested in space pioneers like Virgin’s Richard Branson.
We’re going to start off today by taking a brief look at the history of space travel, and some of the more significant steps towards space tourism. So
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let’s travel through time … from the initial enthusiasm for space travel in the 1950s to more recent plans for a space hotel.
Unit 1, Lesson 4, Exercise D 1.7
Lecture 1 A tourist, according to the World Tourism Organization, a United Nations body, is someone who travels at least 80 kilometres from home for the purpose of recreation.
A wider definition is that tourism is a service industry. It covers a number of tangible and intangible aspects. The tangible aspects are transport systems: air, rail, road, water and now, space. Other examples are hospitality services: accommodation, foods and beverages, tours, souvenirs. And then there are services such as banking, insurance and security. Examples of intangible elements are rest and relaxation, culture, escape, adventure. These are the things you experience. The intangible aspects of tourism are perhaps even more important than the tangible ones.
Unit 1, Lesson 4, Exercise D 1.8
Lecture 2 The word tour was introduced in the 18th century, when the Grand Tour of Europe became part of the upbringing of educated and wealthy British people. Grand Tours were taken especially by young men to ‘complete’ their education. They travelled all over Europe to places of cultural and natural interest, such as Rome, Tuscany, and the Alps. They went to see great buildings or works of art; to learn new languages, or to try new cuisine.
The Grand Tour was very important for the British nobility. They often used it to collect art treasures. This explains why many private and public collections in Britain today are so rich. Tourism in those days was mainly a cultural activity undertaken by the wealthy. You could say that these first tourists, through undertaking their Grand Tour, were more travellers than tourists.
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