NEWS
Spate launches first ever report on French skincare trends
Consumer trend analysts Spate has launched its first ever French Skincare Trends Report that offers a comparative analysis of French and US consumers, and their skincare searches. The New York City outfit’s report finds scientific
and plant-derived ingredients are driving the most significant positive change in ingredient search volume in France. The top searches include scientific actives like niacinamide (+2.4K average monthly searches) and salicylic acid (+856 average monthly searches). Meanwhile, Spate noted a rising interest in plant-
based alternatives is also emerging. For example, carrot oil is experiencing growth
alongside skincare products (+7.7% year on year) as consumers in France seek it to help treat skin discolouration. The top facial skincare products driving search
volume growth in France are the trusted classics such as face serums, face toners, and cleansing balms. For example, serums are up +3.4K in average
monthly searches, and the top brands in the face serum category are French: La Roche-Posay, Caudalie and Guerlain. In addition to classic products like serums,
patches are a top trend in France as consumers search for under-eye patches to target dark circles and pimple patches to tackle pesky blemishes. In addition, searches for ‘spironolactone for acne’
indicate that acne is a growing concern. Spate said this reveals a significant opportunity
for brands to deliver blemish-fighting products in top formats such as face toners, cleansing balms, and
Miyoshi unveils MiyoHAZE White
Miyoshi has launched MiyoHAZE White, an alternative opacifying ingredient to titanium dioxide. The company says MiyoHAZE White (INCI:
Magnesium Potassium Titanate) is a white, high coverage composite powder that is very similar to the light reflection pattern of titanium dioxide. “Chemists often have difficulty finding high opacity, pure white powders for their formulations that remain true to colour in both wet and dry conditions, a key point to developing liquid foundations,” it added. Miyoshi says MiyoHAZE White can be
surface treated to provide additional value- added benefits such as strong hydrophobicity, high coverage and enhanced feel. MiyoHAZE White is recommended for liquid
foundations and tinted moisturizers. It blocks IR rays and provides smooth texture. It has a shelf life of three years from the date
of manufacture.
www.personalcaremagazine.com July 2022 PERSONAL CARE
face mists to the French market. Clarins is the brand driving the most significant
search volume change in the French market, with a +7.4K increase in average monthly searches. That is followed by other tried-and-tested (and
also mostly French) brands, including Caudalie (+7.2K) and La Roche Posay (+3.7K), Cerave (+3.5K), and SVR (+3.2K). Contrary to the US, where average monthly
searches are declining, Clarins enjoys significant growth in France, increasing +33.3% year on year. The top Clarins product is the Double Serum,
further illustrating the French consumer’s preference for the serum format.
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