Pulse


ESPORTS IN EUROPE GAME CHAMPIONS


Game Champions: bringing the stateside boom to Europe


A website offering videogame players a platform to bet on themselves for money, Game Champions is a start-up looking to replicate the success of the stateside skill gaming market in Europe. Angel Noriega and Shaun Grech explain how the business model is built upon being accessible for all skill levels and the processes in place to ensure match integrity.


What was the rationale and inspiration behind the start-up?


Angel Noriega, Director, Game Champions


Te inspiration for Game Champions stems from the US market where there are a number of successful skill gaming sites such as Players’ Lounge and GamerSaloon. We have identified an opportunity to stake a claim on the European skill gaming market.


After six months of development, we launched Game Champions in October of last year for UK and French players. In time, we want to expand to other European markets including Spain and Germany and extend our content offering to a variety of different games. First, we are looking to establish our credentials with our initial offering of FIFA, Call of Duty, NBA2K, and Fortnite.


Shaun Grech, Technical Partner, Game Champions


P94 WIRE / PULSE / INSIGHT / REPORTS


How does the European skill gaming market compare with the US?


Europe shares similar time zones which helps


build a playing community and most countries use the Euro or Pound Sterling as their currency. A European platform needs to be multilingual which plays to our advantage as the team speaks fluent English, French, Spanish and Italian. Tat said, in our few months of going live we have noticed that you do not need to write fluent Shakespearian to arrange games between players.


Europe also has the added spice and excitement of matches being played between different countries, something you don’t get in the American market. Whilst the US market is currently much larger, there is no doubt that Europe’s skill gaming market could one day be as big as the US under the right conditions.


How does your financial model work?


Our financial model is aligned to the skill gaming standards and takes a 10 per cent cut on every wager placed which is pay by the winner of the match. If you are going to tax someone, do


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