INSIGHT TENTPOLE GAMES - THE GOONIES
you see in today’s online games actually derive from land-based content. Te digital environment has simply allowed developers like Blueprint to elevate these features, since we have greater scope to bring in new mechanics on a bigger scale.
From the very start of our online journey we were fixated on experimenting with new game features and mechanics. Te channel provided our designers greater freedom to explore new reel and feature games, bonuses and modifiers, but the overall experience is still similar to the land-based environment we’ve been enjoying success in for many years now.
What attracted Blueprint to The Goonies licence?
Te Goonies is a cult classic and we’re all big fans of the movie at Blueprint. Today the brand is still as popular as when it was first released back in 1985. Crucially from a product development perspective, the brand also fitted our strategy of developing engaging games that provide players with a fun and entertaining experience.
Our relationship with Warner Bros. Consumer Products ensured we were given first refusal on many IPs due to our track record of developing quality branded titles. When it came to our attention that Te Goonies licence was available, we
Wish Upon a Jackpot was hugely influential. We knew from our land-based
background that players, especially in the UK, demand value for money and longevity
from their gaming sessions. The game set the bar in the online world and created a massive cross-over opportunity for online casinos to attract players from the retail sector.
were very keen to acquire the rights. Tat decision has since been vindicated, with our creation going on to become one of the top-performing games within our portfolio.
How complex was attaining The Goonies licence from Warner Bros?
It was a relatively simple process in the grand scheme of things, largely due to our solid standing in creating branded games in the online casino community. Our well
established relationship with Warner Bros. Consumer Products afforded us the opportunity to take Te Goonies licence.
Te licence holders were keen for Blueprint to take the iconic film into the slot world having previously proven our skills in adapting their brands into successful games. We worked closely with them to keep the essence of the brand true to their beliefs and requirements, while also delivering top-notch gameplay that would resonate with a wide audience.
Te Goonies marked a significant step change from Blueprint's recent launch of ted - a slot based on the contemporary film about a foul-mouthed teddy bear. Were you looking to appeal to Te Goonies 30+ year old fanbase or to bring the cult movie to a new generation of player?
Te decision to acquire Te Goonies licence was driven more by our belief we could transition the brand into a successful online slot. In a lot of ways, ted and Te Goonies bear a lot of similarities and we have seen players cross-over between the titles. With branded titles, they already attract a wide audience and the fact that Te Goonies was released many years ago simply allowed us to broaden the appeal to a far greater demographic.
P28 WIRE / PULSE / INSIGHT / REPORTS
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