INSIGHT TENTPOLE GAMES - THE GOONIES


would be the market that game would launch into first and have the most impact. Our knowledge of the UK player base and their desire for entertainment made it an easy strategic decision to pack the game with multiple features.


Whereas European players arguably prefer the harder profile game type, UK players are very much drawn to games which offer a journey within the gameplay. Entering features and being awarded modifiers is just as enjoyable as winning in this market. It’s important to them that they feel some sort of value from each spin as well as receiving big wins.


How successful was The Goonies? How quickly did it impact the market?


Te Goonies had an instant impact upon its launch, as you generally expect to see from a big brand game release, but the key difference with its success is the longevity.


Te initial results of a branded release over the first few weeks can often gloss over the quality of the game, with operators committing to campaigns and the brand attracting a wide range of players. Crucially with Te Goonies, its impact didn’t fade after that period. It was a record breaker in many respects for Blueprint and the game still remains hugely popular to this day.


but we probably reject more brands than we take.


The initial results of a branded


release over the first few weeks can often gloss over the quality of the game, with operators


committing to campaigns and the brand attracting a wide


range of players. Crucially with The Goonies, its impact didn’t fade after that period. It was a


record breaker in many respects for Blueprint and the game still remains hugely popular to this day.


How did the success of The Goonies shape your subsequent roadmap of titles?


Te success of Te Goonies certainly made us more eager to take on new brands and explore how we could transition them into the online casino world, but we still select them carefully to fit our philosophy and keep the fun factor. We’re offered a lot of IPs on a regular basis and work with some of the industry’s best licensing operators,


Tese rejections are often the result of the brand not fitting our style, or believing the IP will struggle to have longevity. We’re very selective when choosing brands and anything we do take has to resonate with our design team and get them excited. If the brand doesn’t click with the team or get them passionate, ultimately that will show in the end product.


How much license do you take iterating upon The Goonies formula?


Te game hasn’t evolved as it’s still the same game we released on the day of the launch, but how it’s progressed in the players’ minds is the significant factor. For a game to have such longevity in today’s market of massive release roadmaps and saturated casino sites really shows the quality of Te Goonies. Te staying power demonstrates the solid gameplay, math and storyline within the slot. We hit all the right notes with the presentation and are really proud at what we created.


One way in which we have taken the game forward was by introducing Te Goonies to our famous Jackpot King progressive system in 2019. While the product is exactly the


P30 WIRE / PULSE / INSIGHT / REPORTS


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