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INSIGHT TENTPOLE GAMES - THE GOONIES


same, it has opened up the game to a new audience. Not only can players now enjoy the hugely popular gameplay, there’s also the added excitement of scooping the main Jackpot King pot.


Recent third-party collaborations such as Fishin’ Frenzy and Eye of Horus are now amongst Blueprint's most successful games. In gaming terms, are third party collaborations or Hollywood-style games more successful?


Tat’s not always the case. In-house concepts can be just as successful, but it’s unrealistic to expect a design team to create a winner on every occasion. By collaborating with third parties, especially those from the same group of companies such as Merkur Gaming and Reel Time Gaming, we can incorporate exciting new ideas and expertise from other markets into our slots.


With Fishin’ Frenzy and Eye of Horus, their retail success across Europe had been unmatched and continued into the UK retail market. For us, it was an obvious choice to take the opportunity and transform them into online variants. As hoped, the success translated online as well as the development did.


What is the legacy of The Goonies for Blueprint and the wider industry?


The Goonies demonstrated how successful branded games can be in the online casino market and showed this genre doesn’t necessarily have to feature a current Hollywood blockbuster name to enjoy strong results. Developers don’t need to take on big budget licenses to create a buzz around the game. As long as they perfect the gameplay and utilise the IP


correctly, the game will engage with players on every level.


Te Goonies demonstrated how successful branded games can be in the online casino market and showed this genre doesn’t necessarily have to feature a current Hollywood blockbuster name to enjoy strong results. Developers don’t need to take on big budget licenses to create a buzz around the game. As long as they perfect the gameplay and utilise the IP correctly, the game will engage with players on every level.


For the wider industry, Te Goonies showed that what is essentially a traditional UK game, which is full of features and modifiers, can actually work and attract new players in many other markets. Te game broke ground in jurisdictions where the casino style spin and win game was king, providing entertainment that those players had not experienced before.


What is the future for The Goonies?


Te exciting news that we can share with you is that we’ll be revealing a sequel to Te Goonies later this year. Te team have worked really hard at the game to make sure it has the same appeal as the original version but with a few extras that we feel will elevate the brand in the igaming world even further.


It’s important for us to stress that the sequel is receiving the same creative dedication as the original release. We have a responsibility to the licence holder, brand and fans to deliver a slot that is just as good as our first title. We have high hopes for the next instalment and are looking forward to sharing more details on the gameplay in the coming months.


WIRE / PULSE / INSIGHT / REPORTS P31


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