Pulse
US DIGITAL ROADMAP SG DIGITAL
good partner regardless. It's about having the flexibility of our product offering to help turbocharge each partner for what they are going after in the market.
How do you position SG Digital's products and brand within your platform offering?
Te SG brand is very important. From a B2C perspective, I think players associate SG with some of the top performing games in land- based and online with the likes of 88Fortunes, Jin Ji Bao Xi, as well as our Shuffle Master content and table game brands. In sports betting, being powered by Don Best and having the best pricing, risk management and trading means we have strong Scientific brands across the board.
On the B2B side, we are powering some of the biggest sportsbooks in the world with our OpenBet platform. Operators know our platform is reliable and that we can facilitate more transactions than any other. We are robust and can offer services to help customise product offerings to ensure our partners are successful in the market.
going to be the first to get a licence so we can work together to be the first to market. We push hard and it's a big effort for our development teams who are phenomenal.
How do technical platform requirements differ from state to state?
As well as the technical requirements, you also have the unique regulatory requirements. SG does a great job at looking at a roadmap longer term. If a new market opens up, we're nine months ahead of it and starting to understand the requirements as early as possible.
Our platform is flexible in the sense that we are not redeploying something brand new for every market we go into. Being able to take the layer that is more customisable and specific to a market and putting it on top of the core of our platform helps us get to market faster.
In effectively starting afresh at mass scale when new states come online, how does SG Digital evolve and redevelop its platform on the go?
Michigan is a perfect example. Our iGaming content went live with the first wave of operators and we were also able to bring one of our partners with us to market who had our full platform suite including sports betting. That makes a big difference and is very important because in any product launch the first to market gets an edge.
Several more states are expected to come online this year. How does SG Digital spread its resources? How important is first mover advantage?
It has to be 100 per cent strategic. We have a finite number of resources, so we have to be strategic about what markets we go into. Not only that, but we also have to be very specific about the partners with which we enter certain markets. Tat being said, first mover advantage is important.
Michigan is a perfect example. Our iGaming content went live with the first wave of operators and we were also able to bring one of our partners with us to market who had our full platform suite including sports betting. Tat makes a big difference and is very important because in any product launch the first to market gets an edge.
Tis doesn't mean that waves two or three don't have the ability to recover, but we pride ourselves on having strategic partners who are
P88 WIRE / PULSE / INSIGHT / REPORTS
Innovation is at the core of Scientific Games. No matter what part of the business you are looking at, we are always innovating, particularly on content. We're able to leverage brands and mechanics across different business units so there is always time for innovation. A lot of our development time is spent on executing and delivering but we always innovate.
Oftentimes operators ask for new features, feeds or integration so innovation never stops. To be competitive in any market, especially a product and service driven offering, we have to continue to innovate and look ahead to see what the market wants.
What is your US roadmap?
We expect two to three more markets to open up for sports betting in the US this calendar year. We are going to be aggressive to make sure we have the right partners aligned to get market access and will hedge on the fact one of our strategic partners will get access.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122
