FanDuel and DraftKings are unique in that they can
leverage their strong sports
We offer technology, platforms and services but the core is content. From an iGaming perspective, a lot of franchises that already exist in land-based from Scientific Games translate well into the digital space and this is a real strength for us.
On the sports betting side, our acquisition of Don Best a few years ago is proving hugely beneficial as they are the gold standard of trading and content for US-driven sports. US bettors are very passionate about their hometown teams from college to professional level.
How is SG Digital orientating and evolving the brand of Scientific Games for its US audience?
When you look at SG, we are known in Europe for having a strong history on the digital side from a platform and sports betting perspective, but we are a US-focused company. In the land-
betting brand into the iGaming market. We also have a lot of strong casino brands who are migrating their brick-and- mortar player base into the digital space.
based sector with brands such as WMS, Bally and Shuffle Master we have a heritage of delivering the best slots and table games content.
We understand US market players as we have been here as long as there has been brick-and- mortar, yet we have over 20 years’ experience of technology in the digital space on the European side. Bridging those two together in the US market ensures our position as a leader. We have the best of both worlds.
Te beauty of Scientific Games is that we have the full ecosystem, and our offering is scalable to all types of partners. We have the services to help partners customise their products, but underpinning everything is the content.
A user doesn't know the plumbing behind the UI - they see the content and experiences we create. It can be one-size fits all - we have partners who take the full turnkey solution from us including content and platforms - whereas others will just take elements of it. Our value proposition is in our flexibility to partner needs.
How is the raft of commercial deals SG Digital is signing with the likes of FanDuel and DraftKings changing the player offer?
Our partners take what we provide and leverage the technology to drive user acquisition. FanDuel and DraftKings are unique in that they can leverage their strong sports betting brand into the iGaming market. We also have a lot of strong casino brands who are migrating their brick-and-mortar player base into the digital space.
For us, we're agnostic in that we want to be a WIRE / PULSE / INSIGHT / REPORTS P87
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