1x2 Network Rory Kimber Head of Account Management


1X2 Network has been providing content aggregator Patagonia Entertainment with its full suite of games in South America. Could you tell us more about that deal?


Partnering with Patagonia was a really important step for us. Teir local presence and knowledge of the market is important for us to hit the ground running and the fact they’re such a key distributor in the region means that we can partner with multiple operators at once and really make a splash. Without having a workforce in the region, it was important that we partner with a company who are collaborative and that’s exactly what we found with Patagonia.


Could you provide us with an overview of 1X2 Network’s operations in Latin America now and going forwards?


We’re really keen to keep pushing on in Latin America, adding new operators and delivering our product to all who can benefit from it. Te other side of the Atlantic as a whole is something we’ve had our eye on for a while now and the momentum is really starting to build as we ramp up our efforts in the region.


What specific challenges does Latin America offer when it comes to doing business?


I suppose first and foremost it’s the time zone; there can be plenty of late nights or early mornings for those involved. We also have to make sure we’ve got the language subtleties sorted for the content. With regulations rolling out across the continent we need to work out the cost of entering markets vs. the opportunity. Because we’re entering early and before many competitors, we have to learn from the mistakes made, whereas others will have the benefit of us blazing a trail. Lastly, it’s currencies and retrofitting some of our classic content to accept big integers which come about due to exchange rates. It looks good to have the long numbers on the reports though!


As jurisdictions in Latin America develop their P74 WIRE / PULSE / INSIGHT / REPORTS


We need to work out the cost of entering markets vs. the opportunity that is there. Because we’re entering early and before many competitors, we have to learn from the mistakes made, whereas


others will have the benefit of us blazing a trail.


own rules when it comes to online gambling, how do you tailor your gaming content to Latin American markets?


We have a wide range of products in the portfolio, including slots, instant win content, numbers games and virtuals, so we can see what


performs well, what type of bets are more popular locally and always have a product to suit. Tis was how we approached Africa, which has blossomed into a successful market for us. Finding something players love is easier when there’s such a large pool of options to dip into.


How does 1X2 Network help its partners and customers expand their offering and improve their services in the region?


We have infrastructure in the Americas so that helps in terms of gameplay experience and speed. We also work with many worldwide aggregators, which allows us to participate in the whole market right across the region.


Lastly, we’re keen to work hand-in-hand with operators to make the best content and fill in any gaps for games they don’t have. Tis is backed up by our Branded Megaways project, which means we can skin games up specifically for each operator and increase their player loyalty and retention.


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