Local operators certainly have an appetite for learning more about what value affiliate
What are the opportunities and challenges for foreign companies looking to enter the region? Do you think that other governments will follow suit and liberalise the online market, as we have already seen in Colombia and Buenos Aires?
Gabriel Szlaifsztein: Latin America is a patchwork of different regulations which, in some cases, date back as far as 1947. Over the past three years countries such as Argentina, Brazil and Colombia have made real progress towards achieving sustainably regulated online markets.
Each country has its own preferred languages, unique gambling and betting culture, different currencies, and specific sets of laws for the gambling industry. Banking is a big challenge in the region, even in strongly regulated markets. For those looking to target customers in LatAm,
partnerships could bring to their businesses, and international operators are looking for partnerships promising maximum brand exposure and customer acquisition in the quickest possible time.
it is important to make strategic decisions based on extensive research and a detailed understanding of each country. Tat is why, before stepping into the Latin American market, it is crucial that you analyse key information such as the market size, rules and regulations, gambling interests, popular sports, technological advancement and –last but not least–language variations.
On the other hand, local operators certainly have an appetite for learning more about what value affiliate partnerships could bring to their businesses, and international operators are looking for partnerships promising maximum brand exposure and customer acquisition in the quickest possible time. Whether they achieve this through the acquisition of smaller local operators, partnerships with more consolidated local businesses, or sponsorships of well-known sports teams, is a strategic decision that’s unique to each business.
Te only clear trend in the region, and arguably the most important one, is a widespread movement towards full and sustainable regulation which both local and international operators need to be ready for at any time.
It’s an exciting time for the region! WIRE / PULSE / INSIGHT / REPORTS P77
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