Insight
TRANSACT TECHNOLOGIES Social Distancing
Operational improvements more important than ever
Tracey Chernay, SVP of Global Casino and Gaming, TransAct Technologies
CLEAN2PLAY has been well received considering the reduced number of games active on floors. I think CLEAN2PLAY will really take off when casinos open up again because people aren’t suddenly going to stop wanting to wear masks and clean machines. Casinos are going to need technologies like this to encourage players to play and feel safe.
The Campaign Centre is a critical element of the system. It allows marketing and slots departments to test ideas about how a promotion’s criteria might work in operation. In testing we have a feature called Stealth Mode that allows casinos to test a feature to see how many offers they would generate over a given period of time, without printing. It runs in the background to give a pro forma for a promotion, enabling casinos to make decisions on whether to loosen or tighten the parameters of a promotion.
With today’s stringent health and safety guidelines, it is critical casinos avoid crowds and maintain distance between guests. Tracey Chernay, SVP of Global Casino and Gaming at TransAct, tells G3 how Epicentral helps casinos with social distancing alongside a myriad of operational improvements.
How does Epicentral enable casinos and players to benefit from the delivery of real-time offers at the slot machine?
With Epicentral, the applications are endless. From moving players around the casino through to reducing lines at kiosks, Epicentral boasts numerous benefits for casinos and players by delivering messages and offers directly to players as they play at the slot. Rather than walking into the casino and queueing at a kiosk, players can go straight to their favourite machine, put their money in, and start playing - receiving offers at the slot.
We have a large casino client in the US who has been using Epicentral for a number of years and they have just added another 2,000 games onto the system to enable a whole other floor to avoid the kiosk.
Given the reduced staffing levels in casinos today, operational improvements are increasingly important. We’re really happy to be able to help casinos out in this way.
How does the Epicentral software of today build and improve upon its previous versions? What is its added value?
Epicentral was originally launched in 2013 and a number of casinos have continued to use the system
P40 WIRE / PULSE / INSIGHT / REPORTS
through the years. It’s a matter of continuously improving the system. For example, in certain jurisdictions in the US you can give away free drinks. Rather than just gifting free drinks to everyone playing at a machine, Epicentral enables you to offer earned free drinks based on play, helping to control operational costs.
Epicentral is a different beast completely. Whilst previous versions had native apps running on PCs, this one is web-based, so it can be run from anywhere. You don't need programmes installed - Epicentral’s ease of use is unsurpassed.
Over time, we have learned from our customers the features they are looking for and have taken suggestions from casinos about what else to add. For example, providing the offer at the kiosk has been integrated with some of the systems’ providers to be able to have the player choose on screen which offers they would like to receive rather than have everyone receive the same promotion.
Epicentral allows for tiered offers. Depending on the tier of the player, they can receive different offers. It also allows for integration with any type of secondary screen to personalise the offer and further engage with players.
What is the purpose of the Design Centre module?
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