search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Pulse


GAME DEVELOPMENT - AFRICA INCENTIVE GAMES


It's not just about the one


conversion, but about changing the lifespan of the customer


from three to six months. You can then measure from the six months of all the users playing free-to-play games, how


many of them converted into a depositing player? You'd be surprised by the results. Most of the time it is over 50 per


everything stems from products, user experience and gamification.


Te industry makes the mistake of treating the user as a commodity instead of entertaining and engaging them. Rather than increasing GGR every day, operators should be focusing more on keeping players on their site longer by entertaining them and offering a pleasant experience. I think our approach has shaken up the industry with regards to looking after the end-customer. I see our products as being complimentary in markets such as the UK where responsible gaming initiatives make things easier for players to keep control of their activity.


P100 WIRE / PULSE / INSIGHT / REPORTS


cent. On the initial upsell piece, it is between 10-20 per cent.


Do FTP games prove a particularly powerful acquisition and retention tool in Africa because there isn't that KYC focus?


It's a good question because we work across Africa with different types of clients that have different needs when it comes to the onboarding experience. Millions of Africans play our FTP games. As a company, we like to work with forward-thinking companies that do the KYC processes you would expect in the UK.


A lot of operators in Africa now do this KYC because they are based in regulated markets. It is almost like we see a shift in the grey to white market worldwide. Looking after the end customer is the most sustainable way to grow and build a long-lasting, responsible company. In short, I think it is counter-intuitive not getting to know and understand your customer.


How are the metrics of success for FTP games different between emerging and mature markets?


In the past, we have needed to educate clients about the value of FTP games. Initially, you would think the value was in the upsell. For


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122