Zitro Johnny Ortiz, Founder
Could you tell us more about Zitro’s presence in the region?
Zitro’s presence in Latin America today is very big. Not only have we managed to enter into the majority of its jurisdictions, but we have also been able to build an extraordinary brand reputation for our complete products lines, including video slots and video bingo games. Tis translates into Zitro being among the top suppliers in the region and positioning our games within the top three of the best performing products in casinos.
In which markets in Latin America have you made progress of late?
Zitro is a market leader in Mexico, where we started years ago introducing our innovative Video Bingo games, products which created a whole new standard of entertainment in the country. As we started introducing our video slot offering, which keeps growing every day, our footprint of slots is expanding exponentially in Mexico, and in every other Latam country, as players absolutely adore our incredible games. In countries, such as Argentina, Colombia, Peru and Panama, we started heavily with slots, as that is the type of games players prefer in these regions. We have also have recorded an amazing level of success, as we continue to expand into other jurisdictions, such as Uruguay, Paraguay, Chile, Guatemala, Honduras, Costa Rica and the Dominican Republic.
What are some of the opportunities you see going forward in Latin America?
Even though we have a great presence and players actively look for our games, there is still a huge opportunity for growth in Latin America for us. Performance of our games has been phenomenal, which is nurturing the demand for our products to levels that affirm that we are still far away from reaching the market share Zitro deserves.
In regards to online gaming, also there we see a huge growth potential. Again we are market
P80 WIRE / PULSE / INSIGHT / REPORTS
We recently obtained all the necessary licences to sell our
content in Colombia, and we are working to do the same in other parts of the region. As we have seen demand grow in the online business we invest more
leaders in Mexico, and we have a very strong presence in Argentina and Paraguay. In addition, we recently obtained all the necessary licences to sell our content in Colombia, and we are working to do the same in other parts of the region. As we have seen demand grow in the online business we have decided to invest more resources in this part of our business with the objective to shorten the time gap between our land-based releases and the online version of each game.
What are some of the challenges that you have faced in the region? How have these challenges been met by Zitro?
Latin America is very big and it’s composed of different countries with multiple cultures, so
resources in this part of our business with the objective to shorten the gap between our land-based and the online version of each game.
each jurisdiction presents its own specific challenges. One thing they have in common though is the currency fluctuation, or economic instability to say it in other words. In some parts of Latam it’s more extreme than in others, but in general it is a region specific phenomenon, which you won’t find such as in Europe, for example. Te way we are handling this at Zitro is very simple but very effective. We treat every country and every customer separately. Tis
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