Pulse
US DIGITAL ROADMAP SG DIGITAL
SG Digital in the US: combining heritage with tech-expertise
Cathryn Lai, SVP and General Manager - US market, SG Digital
My role is about using a combination of the correct data to create the right products and having a commercial focus of getting into new markets with the right partners. The data we are currently seeing is showing that a lot of online players are land-based casino players transitioning into the digital space.
P86 WIRE / PULSE / INSIGHT / REPORTS
Despite a growing portfolio of platforms, services and technology, Cathryn Lai explains why content remains the linchpin and the strategic importance of having the right partners in place to be first to market as states open up.
As SVP and General Manager for the US market, where do your priorities lie?
Te US is a very big focus for SG Digital. Since the repeal of PASPA in 2018, we have been closely monitoring regulation to ensure we are strategically aligned with our partners to get into new markets as soon as possible.
Covid-19 has expedited the rate at which states go online so from a prioritisation perspective it is about navigating through the landscape, ensuring we are still innovating upon our products and getting into new markets as they open up.
Alongside sports betting, Michigan recently marked our third state for iGaming. A lot of states will begin with sports betting on the digital side and the hope is they will eventually transition to iGaming.
What attracted you to the role and how does it differ from your previous role at SG?
My previous role was on the brick-and-mortar side running product management, gaming operations and marketing. It was very data and analytics driven so moving into this role has been perfect. At the GM level, you have control over a broader set.
My role is about using a combination of the correct data to create the right products, driving what US product strategy is and having a commercial focus of getting into new markets with the right partners. Te data we are currently seeing is showing that a lot of online players are land-based casino players transitioning into the digital space.
What are land-based players moving into the online space demanding?
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