Capitalising on the most promising regional opportunities means improving local infrastructure, educating stakeholders and making


Do you plan to expand further into Latin America?


We look forward to more local legislators and regulators continuing their work in establishing licensing regimes throughout Latin America.


Many Latin American countries still have a long journey ahead on the road to becoming fully regulated, but we feel very optimistic about the strong commercial prospects offered by this exciting region and our product-market fit.


In the meantime, we will remain strong advocates of the importance of local regulation, given the benefits it brings to players, businesses, and government revenues. When it comes to the development of the online sector,


regulatory progress. It will also be important to enhance KYC, implement strong responsible gaming policies, and maximise the innovation we see in the payments space.


we also think it’s crucial to involve the traditional land-based industry in the process.


What are the opportunities and challenges for foreign companies looking to enter the region?


In the long term, capitalising on the most promising regional opportunities for our industry means improving local infrastructure, educating stakeholders and making regulatory progress at an even faster rate.


It will also be important to enhance KYC, ensure the implementation of strong responsible gaming policies, and maximise the innovation we see in the payments space.


Of course, the continent is not monolithic.


Deep cultural differences exist right down to the provincial level, and without understanding those niches in detail, the industry will lose some of its intrinsic value.


Tis applies not only to product owners and marketeers, but legislators and regulators as well. Tere’s a long way to go, but our industry can be proud of the progress it has made so far – and we’re looking forward to the region realising its full potential in the coming years.


WIRE / PULSE / INSIGHT / REPORTS P73


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