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GAMING1 Victor Araneda, Chief Business Development Officer


GAMING1 was the first to get involved in Colombia via the Vicca Group. Could you tell us more about your entrance into the Colombian market? How have players responded to the newly regulated market?


We identified Colombia as a high-growth opportunity early on – and were fortunate to be invited to participate in the formative stages of the regulatory process by the national regulator. At that time, we were also able to find a partner in VICCA who shared our ambitions. From then on, it proved to be a hugely beneficial development process for all parties – and we’re delighted with the result.


As a land-based casino provider, Vicca Group shares our DNA in that sector and our ambition to create a fully immersive omni-channel experience. We’re currently seeing a consolidation of Colombia’s land-based industry, and we expect that trend not only to continue, but to become one of the essential factors driving the double-digit growth we expect the sector to achieve over the coming years.


Last year GAMING1 announced that its online operator brand Zamba.co was the first site to launch live casino in Colombia. Could you tell us more about the launch? What has the response been to live casino in Colombia?


We’ve maintained our prominent position in the Colombian iGaming market, so it’s fitting that we’d be the first to offer live casino. It’s a testament to GAMING1’s commitment to our local partners, as well as our long-term collaboration with the live casino space’s undisputed leader, Evolution Gaming.


Te market is a shining example of what can be achieved here, and we’re delighted to be a solid case study of success for other European operators eyeing the region. Te brand has received a fantastic reception, with players showing an exceptional level of enthusiasm and engagement, all of which has contributed to a recent series of record-breaking months


P72 WIRE / PULSE / INSIGHT / REPORTS We’ve maintained our


prominent position in the Colombian iGaming market, so it’s fitting that we’d be the first to offer live casino there. It’s a testament to GAMING1’s commitment to our local partners, as well as our long-


achieved by our Colombian operation.


What is it like doing business in Colombia? Are there any unique obstacles or challenges there which you might have encountered?


Colombia took a leading regional position by implementing a robust national framework, and Coljuegos has continued to refine and improve its model over time, in line with its constantly developing understanding of the industry. Te market’s ever-evolving compliance procedures are a perfect example of that process.


However, in spite of the exemplary approach adopted by the regulator, the industry experienced a number of teething problems, particularly when it comes to the rules around


term collaboration with the live casino space’s undisputed leader, Evolution Gaming.


banking, when the market went live. As we can see in any emerging market, and Colombia in particular, fully functioning payment providers are critical to the success of the entire industry, so it’s good to see improvement, even if it’s been slow.


As the market continues to mature and the competitive dynamics shift, new efforts to create and improve customer engagement will be key to local success.


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