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had great fun collaborating with Usain to produce the very first official Usain Bolt online slot game. It forms part of our wider ambition to show the industry we are here for business by taking our games to the next level. It’s showtime.”


Nadia Adelstein, Chief Branding Officer at Ganapati On your marks: Ganapati to launch Usain Bolt online


slot in time for Tokyo 2020 Olympics in Japan Following 2019’s collaboration with Manny Pacquiao, Ganapati upped the stakes once again by joining forces with the world’s fastest man to create the very first Usain Bolt online slot game


“2020 not only welcomes the biggest sporting competition in the world, but an exciting new collaboration between myself and Ganapati,” said Usain Bolt. “Ganapati and I have been working on


this together for some time now, and I look forward to sharing the final product with you all.


“Betting is part of life. You need to be responsible, but it’s something I find really enjoyable and I’m excited to work with Ganapati on the launch of the first Usain Bolt game.”


Nadia Adelstein, Chief Branding Officer at Ganapati, explained the rationale behind working with one of the greatest athletes of all time: “We


Whilst Usain Bolt’s appearance took centre stage, Ganapati’s growing multi-regional aggregation platform deserves recognition. Built from the ground up to utilise a modern distributed technology stack that supports seamless multidimensional scaling, the platform offers uninterrupted gameplay and dynamic performance tuning. Currently licensed in Malta and Curacao, Ganapati are targeting future licences in the UK, Denmark, Sweden, Spain and Columbia.


“We have grown a lot since we started as a PLC in London,” added Nadia. “We now have offices in Tokyo, Los Angeles, Malta, Estonia and Taiwan. Originally, it was our Japanese-influenced games that set us apart but our content is now uniquely borne out of both Europe and Asia. Ganapati’s strength lies in bridging the gap between East and West. Our focus is on creating outstanding and unique online gambling games using our own IP at our in-house game studios and implementing strategic sport sponsorship and brand opportunities.”


New look PST showing its style at ICE London


Lars Kollind, Business Development Manager, and Vsevolod Lapin, Head of Product


Playson prepares for its


most fruitful year in 2020 Playson, the game developer, exhibited its Funky Fruits slots portfolio alongside a selection of bespoke engagement tools featuring integration-free jackpots


“2020 is set to be a terrific year for us,” said Vsevolod Lapin, Head of Product at Playson. “Our Funky Fruits series is going from strength to strength. Our two instalments in the series so far, Red Chilli Wins and Fruit Xtreme, have been a real hit amongst players. Our features and graphic style are really resonating in a plethora of markets with increased play time and game sessions across the board. We have very high expectations for our upcoming title in the series, Sunny Fruits: Hold and Win.”


Playson showcased their bespoke features by hosting three separate tournaments across the three days of ICE with each competition dedicated to a specific game. Te Feature Trigger triggers the key


P98 NEWSWIRE / INTERACTIVE / MARKET DATA


bonus feature of the game with the BackOffice allowing operators to pre-set a winning range for each offer to help keep promotional campaigns within budget.


“Across our Playson game suite, the points-earning mechanics of our Tournaments tool allows regular players and high-rollers to compete in the same arena,” outlined Lars Kollind, Business Development Manager at Playson. “Our tournaments have an in-game leaderboard and network promotion capability. Generating up to 50 per cent higher bet growth, they require no integration whatsoever.”


During G3’s time on the stand, it became clear the level of investment Playson puts into making the integration process as smooth and fast as possible. Flexible in their technical set-up, the game developer ensures a quality integration by providing an additional stage of testing. Integration can be as short as just one week with promotional features and all world currencies available by default. Teir BackOffice produces finance data reports, an RTP monitoring system and promotional tools management feature.


PST bespoke furniture unveiled a new image at ICE, alongside a new website which only five minutes after being launched had received its inaugural online order


Te new PST design attracted customers across all gaming sectors with the stand busy serving casinos to betting shops, arcades to cruise ships.


Designs such as the Cosmopolitan, Vegas, Monte Carlo and Cosmopolitan Love chairs with pioneering round ptfe Teflon glides and pads all proved a great success, with all these designs developed and launched in direct response to customer demand.


PST’s Kris Bannon said: “Within minutes of the exhibition opening we had people on the stand and orders being placed. It was absolutely incredible. Traditionally ICE has provided a valuable opportunity for PST to meet directly with its customers throughout the world and discuss industry progress. It has always been important that we create a brief based specifically on individual requirements and details. Our bespoke designs will always ensure a unique product for an individual location.”


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