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Interactive


ONLINE POKER EVENTBET GAMING


Evenbet Gaming: Poker making the ultimate comeback


Ahead of his appearance at CasinoBeats Malta, EvenBet Gaming CEO Dmitry Starostenkov highlights the key factors that are driving poker’s resurgence in the online betting and gaming industry


Dmitry Starostenkov CEO, EvenBet Gaming


Te death of poker has been greatly exaggerated, as proven on the international stage where the vertical is once again becoming a viable product for operators in the online and mobile environment.


Perceived as stagnated by many, the vertical has in recent times struggled to make an impact in mature and saturated markets, while little innovation making its way into the user experience. Te influx of professional players into the online space inevitably saw interest diminish amongst recreational players, with many questioning the point of playing online poker when a “shark” will take all their stack within one session.


However, as a new generation of players enter the stage and new markets emerge, poker is making a strong comeback. Driven by the use of advanced technology, improved mobile interfaces and new game formats, the vertical is very much alive and kicking.


Tis resurgence means that operators can now


Perceived as stagnated by many, the vertical has in recent times struggled to make an impact in mature and saturated markets, while little innovation making its way into the user experience. The influx of professional players into the online space inevitably saw interest diminish amongst recreational players, with many questioning the point of playing online poker when a “shark” will take all their stack within one session.


P114 NEWSWIRE / INTERACTIVE / MARKET DATA


diverse their offering with a product that not only engages with millennials, but also boosts turnover. It’s no longer a dying vertical, rather something that is becoming an essential part of the product mix.


TAPPING INTO EMERGING MARKETS


Evidence of this resurgence can be found in various parts of the world, particularly in Asia where online poker is enjoying a boom in popularity. Take India, for example, where active players continue to rise. With a population of more than one billion, there’s a huge audience out there. Many Indian states have legalised poker, with skilled games such as Rummy enjoying great success.


It’s not just globally recognised operators which are shining in India. Challenger brands such as 9stacks are receiving industry recognition for their poker offering, often getting the better of their mainstream counterparts when it comes to industry awards. Tese operators are producing games and promotions that really resonate with their target audience.


Other emerging territories such as Latin


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