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Interactive


SPORTS BETTING SOFT2BET


Trickshot: How to master a Rabona


Casino and sportsbook group Soft2Bet has launched Rabona, the recent addition to its multi-brand portfolio. G3 finds out more from CEO Boris Chaikin


Boris Chaikin CEO, Soft2Bet


Soft2Bet’s adds online sports book Rabona to its consumer- facing brands that includes Malina Casino, Campobet, Zulabet, Wazamba and Nomini


What is the rationale behind the creation of Rabona? What differentiates Rabona from its competitors?


Rabona is built to be a game changer for sports fans. What really gives our new brand an edge is its unique inbuilt gamification. By placing bets, players earn points allowing them to collect cards with football players and teams which they can exchange to unlock fantastic bonuses. Te merging of sports betting and gamification is rarely seen in the sports betting


P120 NEWSWIRE / INTERACTIVE / MARKET DATA


market and our preliminary analysis shows it’s a big hit with players - increasing both their engagement and brand loyalty.


Built around and powered by proprietary technology, with its state-of-the-art graphics and enhanced gamification, Rabona is designed specifically with sports fans in mind with the intention to revolutionise the way sports betting is played and enjoyed.


Could you tell us about the creative process during the development of Rabona? How do you create a sportsbook from scratch?


Unlike many other companies, we create every project from scratch, with the formation of a unique concept, design and features. It starts with brainstorming, with the shortlisted ideas then sent to focus groups. At Soft2Bet we always strive to ensure each new brand is even more successful than the last – and we have


some of the most highly-skilled designers in the industry with our team improving and growing our offering all the time.


This is the sixth online sportsbook under the Soft2Bet umbrella. How has the experience of producing other sportsbooks shaped Rabona?


While each project we design is unique, with each new brand we create, we learn more and more from our previous developmental processes. From a design’s inception, all the way to taking the project to market, the team has learned valuable lessons with the process becoming more streamlined with each new project. We are trying to not just release a new brand but to really deliver a masterpiece - something that makes us feel proud of our efforts.


Online sportsbooks are an increasingly saturated market. Is the creation of another


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