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Borislav Marinov with the latest multi-player offerings


Gergana Chelebieva, Regional Manager for Ireland, Portugal, Malta and Italy, also expressed her satisfaction with the show. Her customers from Ireland preferred cabinets that are already in mass production, cementing future deliveries of the G 32-32 VIP and G 27-27 St models. Some of them, who have already the Super Premier in their gaming halls, considered to upgrade their offerings for the VIP players with the Super Premier 75. Te Irish operators also stopped by the S32 and S32-32 multiplayer terminals, noting that their compact dimensions and ability to connect to several roulette wheels makes them a perfect choice for their establishments. “We welcomed also guests from Portugal that are more into the jackpot solutions and the single games, so their preferences went to the Asian themed Dragon’s Turn and the Princess Cash and Dragons’ Realm,” added Mrs. Chelebieva.


“ICE London is turning into more and more important event also for Latin America - we had a record breaking number of visitors from the region this year,” commented Nadia Popova, director of EGT Central America, the Caribbean and Mexico. “Our guests were stunned by all debuting General cabinets – they liked their concept of having one large HD display with different curves. Te new single games with the 2 Happy Hits and High Cash jackpots are also highly potential for our markets, allowing us to step into that segment after we have secured a high share in the multigames niche. Te “EGT Lounge” initiative attracts an increasing number of operators from different countries that are willing to dedicate special area only for our machines in their casinos. Tis is a proof that their investment in our products pays off and that we offer exactly what their players expect,” added Mrs. Popova. Te growth of EGT in the region is


ever accelerating and future installations are already planned for Mexico, Panama, Chile and the Caribbean.


Silviya Marinova, director of EGT Colombia, enjoyed meeting with current and potential customers, inking several deals at the show. She received only positive feedback for all General gaming machines, jackpot panels and debuting single games. Some of her guests have already installed EGT Multiplayer’s STORK terminals but they still noted how exquisite and trendy are the latest product generations of the company. Mrs. Marinova also greeted many licensed online operators from Colombia – another highly successful line of business of her office. “We have accumulated enough land-based experience to know which games are best to be certified with priority for our iGaming customers, so we constantly widen our interactive portfolio. ICE London 2020 is definitely a very busy event for me and my biggest reward is that some of our guests shared that they are so involved in EGT’s gaming world that they were eager to travel from afar to be among the first to witness our latest developments on site. Tey emphasized that their progress is connected to ours.”


Atanas Sopotski from the AWP department of EGT welcomed many customers from Spain and presented the new AWP Roulette and the Orange Collection Saloon multigame, released for the B2 market: “Te mix is of 12 games and received its certification for several regions in Spain, so we are awaiting its first installations in a few weeks. In 2020 we will even introduce a second mix for Spain. Our gaming proposals for the Dutch and the Romanian markets are in a final stage of certification, but there is strong interest from those countries up front”.


Te team of Spider CMS met with visitors mainly from Ireland, Romania, Serbia and Bulgaria where the system is mostly operated. Recently it got GLI 12, 13 and 18 certification which creates new sales opportunities. “At ICE London our guests tested the new Bonusing and Player Tracking modules that contribute to more effective casino business processes and soon will also be approved by GLI,” explained Petar Spasov, head of the CMS division at EGT. “Spider CMS is constantly enhanced with new functionalities. Apart from what we show in London, we are currently working on the Shop/Bar and the Raffle modules. Tey will facilitate the process of ordering drinks from the bar or buying different goods from an assortment with player’s collected bonus points and will also allow the operator to organise various raffles, based on different criteria and to issue tickets for the guests who meet them.”


NEWSWIRE / INTERACTIVE / MARKET DATA P63


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