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SBTech expansion in the US and beyond in 2020


Despite a wealth of deals over the last 12 months, it was difficult to start anywhere apart from the mouth-watering agreement with sports giant DraftKings, which will combine two tech-native companies, both hard-wired with innovation in their DNA


DraftKings currently offers mobile and online sports betting in Indiana, New Jersey, Pennsylvania and West Virginia, and retail locations in Iowa, Mississippi, New Jersey and New York. DraftKings’ daily fantasy sports product is available in 43 states and eight international markets including Australia, Canada and the UK. SBTech has enjoyed success independently in the States with launches in Arkansas, Indiana, Mississippi, New Jersey, and Pennsylvania.


James Coxon, Vice President of Commercial, said: “It’s been a fantastic year for SBTech in the US, and our partnership with DraftKings will only solidify that moving into 2020 and beyond. Hopefully, we’ll see some movement with the partnership by April, but it really is the right partner at the right time for us. Te BetAmerica brand continues to perform really well with launches in six states in less than 18 months. Te latest is Rising Star Casino in Indiana where we’ve supplied self-service sports betting kiosks. A retail launch will follow with on- line and mobile after that. Tis follows the launch of the Oregon State Lottery’s Scoreboard app.”


Mr. Coxon was also keen to highlight SBTech’s progress outside of North America with 52 partners in more than 25 regulated markets and jurisdictions including the Czech Republic,


Certus looking to connect with granular-level data


Te Connected Casino by Certus was on display at ICE with the cloud-based solution offering a full CMS and CRM and being fully GDPR compliant. It allows large and small casinos to connect with their players in ways that are simply not possible with legacy systems


Certus offers solutions that put marketing capabilities first. Whether it’s for casino, slots, AWPs, Class III, bingo or routes, it obtains real- time, granular-level data and event monitoring, paired with intuitive analyses for decision making, and provide marketing tools for effective campaign management.


Certus’ Jean-Louis Fiorucci


As well as offering an insight into a player’s individual gaming sessions, understanding real- time machine occupancy or identifying valuable anonymous play, the system sets new standards in marketing, with particular attention to the entire patron journey, from home to casino, enhancing the overall customer experience. It provides a 360° view of patron activity, not just gaming and offers


configurable and automated campaigns for all Marketing and Operational needs. Te Marketing Automated Engine is also a handy tool for Responsible Gaming and AML4 compliance.


It offers a true multi-site solution, including a single-card Player Club, cross-property ticket


SBTech’s James Coxon pictured at ICE London 2020


Denmark, Ireland, Italy, Mexico, Portugal, Spain, Sweden, and UK.


“We were delighted to partner in Sweden with Svenska Spel Sport and in Finland with Veikkaus,” he said. “Te Svenska Spel signing followed a really tough competitive tender and will include our Managed Trading Solutions, API’s and the Yourbet bet builder tailored for the Swedish bettor.”


Svenska Spel partners with more than 2,000 retailers in Sweden. TeVeikkaus’ online channel


will launch in early 2020 followed by a retail roll- out covering a network of more than 3,000 outlets across Finland.


“We were delighted to have secured one three large-scale government projects with WLA members over the last year,” Mr. Coxon explained. “But we’re equally delighted with our continuing partnerships with companies like Virgin Bet, Moplay, Mansionbet, 10Bet and Sportnation. We’re really keen to be seen as true partners for the companies we work with.”


validation and Centralised Management of customer and operational data. A Full service player app allows for targeted and direct player messaging. Stay engaged with your players, informing them of future events, sending them promotional offers directly to their app and even allowing them to rate games on your floor or share their experiences via social media.


It allows players to use player points to purchase virtual credits and engage with social gaming from the comfort of their home, or make bookings for upcoming events, dinner or hotel rooms.


Additionally, the Floor Attendant Mobile App allows floor staff to be mobile with real-time and configurable alerts. It identifies valuable un-carded players, rewarding them with configurable event and promotional options, tracking sessions of all players (including carded AND un-carded players) in real-time. Understand all floor activity identifying location of “hot players”. It also allows automated printing or sending of promotional tickets directly to a machine or mobile device based on event criteria.


Te system has been rolled out extensively in France with the Tranchant Group and in Spain with casino Gran Madrid as well as further afield at Seven Feathers in Oregon.


NEWSWIRE / INTERACTIVE / MARKET DATA P81


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