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Although pretty graphics can be bought, the harder part is the engine processing behind the game. Te mathematics behind the game are built by us.


We can distribute Black Pudding Games’ products regardless of who else they may sign up with. We like to do things differently at 1X2 Network. First mover advantage is a unique thing in this industry. People are quick to copy but, equally, that is progression as we all push each other to be bigger and better. Everybody influences each other. As long as we are always adding value to our customers and players are enjoying our games, that is all that matters as this in turn will lead to profits.


1X2gaming and Iron Dog Studio have recently entered into platform agreements in Spain and Italy. Is the strategy to enter as many markets as possible to maximise global brand exposure, or are these specifically targeted markets that will respond well to your games offering?


With Luckia, we are fortunate to work well with Scientific Games. As a result, any suitable games from 1X2gaming, Iron Dog Studio, Leap Gaming and Black Pudding Games can go straight into the Spanish market. However, it is not our current intention to aggregate into Spain. Tere is always a cost-benefit analysis to be had before entering a new market.


If you have the distribution network, you would be silly not to and our games perform strongly in Europe. Our footprint in Italy is a natural progression as there are are fewer game providers in that jurisdiction due to technical difficulties.


iSoftBet Pariplay, GAN and Microgaming. as we own the RGS behind the game. When games are built on the 1X2 Panorama RGS, we can send the games directly to all of our aggregation partners and direct agreements alike.


What sets 1X2 Network apart?


Te differentiation within our portfolio is what sets us apart. Whilst Iron Dog Studios and the likes of Playson produce high quality games, we have land-based games from the likes of Gamomat, and very strong mobile based games such as PGSoft. We also have quirkier videoslot games from 1x2gaming such as Blazing777 and Space Christmas. We also take great pride in our scratchcards – Iron Dog Studio has a scratchcard for every game it produces.


Our engine is capable of giving every game their own unique scratchcard. Alongside our Table Games, we have such a wide range of content. When you sign up to our platform, you immediately have access to the lot.


How competitive is signing up developers?


Natural growth is key and not trying to directly compete with aggregation partners as we don’t want to compete with them, more offer content that is different enough to complement and challenge any offering.


To build up our portfolio of games, it is better for us to work with operators through


Every studio across the industry releasing 30 games is simply too much and it means that customers aren’t accessing the games they want to play. I am sure there is a game already live hidden out there that is potentially the next Bonanza or Starburst, just no one can find it.


aggregators and other partners, not against them. Of course, there is an element of competition but the key thing from our perspective is to continue providing clients with games that are different. Tat’s why they started working with us.


Working with developers such as Black Pudding Games gives us fresh ideas. We are not trying to compete with the likes of the larger aggregators like Scientific Games that we work with.


When we work with partners, it requires a lot of investment on both sides. Tey come up with their unique games and need some technical expertise with RGS and back-end coding.


When we are looking at new jurisdictions, we always look for where we can add value with our portolio. Slice and Dice, one of Black Pudding’s first games, may perform better in some markets than high performing slots games in another market. It is important we are making full use of our extensive reach with the full diverseness of the portfolio.


Is the slots market overcrowded?


Every studio across the industry releasing 30 games is simply too much and it means that customers aren’t accessing the games they want to play. I am sure there is a game already live hidden out there that is potentially the next Bonanza or Starburst, just no one can find it.


We tailor our games to their target audience whilst challenging mathematical and design norms in the slots market. For instance, with Prison Escape, we did not put too much RTP in the base game and brought the chances of entering the bonus round down. It is a slot designed for players who want to come in and potentially win big but not spin for hours.


Tweaking maths to suit particular types of player is a big selling point for 1X2 Network. Whilst we are releasing another Megaways game, we are also looking at what type of Megaways player we are we targeting. Everything we do is player driven, but looking to add our unique touches, like with did with Pirate Kingdoms tumble trigger.


NEWSWIRE / INTERACTIVE / MARKET DATA P101


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