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MGR showing its velvet touch ICE show 2020


MGR Casino Chairs took part in ICE for the sixth time unveiling a new upholstery material called Touch Velvet


MGR Casino Chairs Guido Rizzo, Head of Global Sales, said: “For Europe, this is the event of the year and for us it has become crucial to participate at ICE. It's an ideal opportunity to really kick-start the business year and to once again meet with old and new customers as well as familiar friends. Tis year we have put a lot of emphasis on our new and innovative upholstery material like our Touch Velvet. A 100 per cent washable, waterproof velvet, with its abrasion resistant and fireproof qualities, with the same characteristics of the most used ecological leather but with a decidedly


Synergy Blue hits top gear with Jackpot Joyride


2019 saw a surge in interest surrounding skill-influenced gaming with Synergy Blue receiving its Nevada gaming license and placing its games in trials at Station Casino and Caesars Entertainment properties


With the aim of attracting new demographics, and adding variety and depth to casino offerings, Synergy Blue’s games are now going through Nevada trial phases at Red Rock Casino, Palms Casino Resort, and Te LINQ.


At ICE London, Synergy Blue showcased a wide range of play styles, including multiplayer, touchscreen, joystick, trackball, and driving-style play, as well as highlighting numerous new relationships with distributors around the world and various company advisors, such as Nolan Bushnell, founder of Atari. Te portfolio includes classic gambling games like video poker, to exciting new styles like Candy Ca$h, Mahjong, and Safari Match, Synergy Blue’s game library is designed to intrigue and entertain all types of players.


Te company’s games are designed to enhance engagement. Its latest additions include Joyride Jackpot, a realistic racing game played on arcade driving hardware, as well as a cowboy/alien themed arcade shooter titled Lucked & Loaded, where players progress through numerous levels while saving the world. With both skill-influenced and chance-based versions of numerous games, as well as Class II options for Native American markets, Synergy Blue is truly providing “fun you can bet on” for all markets and regulations, to excite every type of gambler and gamer.


“We’re very happy with all the progress we made in 2019 and are excited to continue that momentum at ICE in 2020,” said Georg Washington, CEO of Synergy Blue. “With our Nevada license approved and games going through trials in Las Vegas, it’s a really exciting time for our company, as well as the industry. Our recent distribution agreements will provide gamblers worldwide the opportunity to


superior style and quality feeling.”


Te company also presented two new chairs specifically targeted at the bingo sector, with an attractive, ergonomic design and a competitive price.


“For the interesting UK market, we displayed a new slot chair. Our Gelesy model comes with high comfort credentials, specifically targeted for casinos VIP guests,” Mr. Rizzo added.


“It was another great show and we are happy that customers and friends, from all over the world, have chosen us and appreciate our products and our work. And when a customer brings another customer onto your stand, this just fills you with tremendous pride. MGR Casino Chairs will be in Dublin and exhibiting at the forth coming Irish Expo and also in Valencia for Expo Joc, where everyone can touch the quality and feel the comfort of these small works of art.”


MGR’s Ian Kovacs with Guido Rizzo


Andy Fisher, Vice President, Product Management at Synergy Blue, with Jackpot Joyride


experience our fun, skill-influenced games. We can’t wait to see how players react and how the industry continues to evolve in 2020.”


Synergy Blue expanded its geographical footprint to new regions through distribution agreements that include Europe, southeast Asia, Canada, Oklahoma, and Florida/Caribbean, with more to come. Te company also moved their headquarters to the heart of North America’s casino industry, Las Vegas, which occurred just a few months after the Nevada Gaming Commission approved the company’s manufacturing and distribution license.


Te games are built on the patented HAWG Platform, a certified solution that blends GLI11- compliant skill- or chance-based gambling, allowing for regulatory compliance in multiple jurisdictions and delivers flexibility for operators through a variety of math models.


Mr. Washington added: “We think our games are packed with fun and this award validates that other


industry leaders think so too. Skill-influenced gaming is poised for expansion in 2020 and this win echoes that momentum. Our mission, to continue bringing exciting new games to casinos around the world, is in full swing and we’re thrilled to place our bets on the future of fun.”


A new distribution agreement with Canadian Gaming Supplier, Bet Rite, will provide sales distribution and localised support for the company’s Hybrid Arcade Wager-based Gaming platform in Canada. “We’re very excited to expand our North American footprint into Canada, and with over 40 years of experience, the Bet Rite team quickly emerged as experts in their field and the Canadian market,” Mr. Washington said. “As we continue to expand skill-influenced, arcade-style gaming to new audiences, familiarity with local markets is critical. With Bet Rite’s expertise, we see the Canadian market as one that is full of long-term potential and are excited to offer them new experiences with skill-influenced gaming.”


NEWSWIRE / INTERACTIVE / MARKET DATA P83


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