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INSIGHT GAMBLING ADVERTISING


Impetus is also growing as autonomous governments are seeking to restrict the opening of more betting establishments and in some cases restrict advertising as well. In January Alberto Carlos Garzón Espinosa Garzón the Spanish Minister of Consumer Affairs announced that the Government intended to regulate advertising on a national level. According to Garzón the Ministry will work alongside the autonomous communities and meet with those involved in this sector, including members of the gaming industry.


The minister was particularly critical of gaming advertising saying "there is practically no regulation on advertising . . . It is chaos, right now it is practically the law of the jungle." At the same time Garzón highlighted the exponential growth of gaming advertising saying that operators allocated as much as 300 million Euros on promoting their products.


In February Garzón met with The Business Council of Gaming (Cejuego), to provide new details on gambling advertising. According to local press, a number of strict measures could be enforced soon although no official details have been released.


Sources state however that Garzón wants to prohibit the advertising of online gambling to just four hours a day. The measure will


In the agreement on the General State Budgets for 2019 - signed by Pedro Sánchez, and the Secretary General of Unidos Podemos Pablo Iglesias in April - it was agreed to approve a regulation of online gambling and betting advertising on a state level similar to that of tobacco products. The advertising of all tobacco products have been prohibited since 2005 in Spain.


directly affect radio stations and television channels, especially those that broadcast sports broadcasts, since it will prohibit the advertisement of online gambling in the time slot that runs from 05.00 until 00.59. Consequently online gambling advertisements will only be allowed from 1 to 5 in the morning. Garzón intends to open a dialogue with all those affected by the ban, including the media.


Other Jurisdictions


Big changes could be on the way when it comes to advertising gambling in many other key jurisdictions as well. In 2018 Italy became the first European country to ban gambling adverts. Radio and internet promotions were also halted in January 2019. Football clubs and other sports teams were also barred from having gambling sponsors. The prohibition on sports


sponsorship came into force in July. Then Deputy Prime Minister Luigi Di Maio introduced the clampdown as part of his 'Dignity Decree' aimed at curbing a rise in problem gambling in Italy.


“I think this is an industry that has become a bit too big, at the expense of people's health and dignity,” he said at the time. 'We are going to cut it down in size.' Data published by the Italian Communications Regulatory Authority (AGCOM) has argued that the advertising ban will lead to a €100m decrease in advertising revenues for TV, press and media stakeholders.


The possibility of a total or partial gambling advertising ban also looms in Sweden as the government looks at whether to ban advertising by online casinos and other forms of gambling. Gambling advertising on television reached record numbers in


NEWSWIRE / INTERACTIVE / MARKET DATA P47


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