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Interactive


SPORTS BETTING SOFT2BET


Regulated markets are far more stable and predictable and Soft2Bet is making its inroads. Last year was fantastic in terms of our expansion while in 2020 we are looking to grow extend our global footprint even further. There are myriad regulated and newly emerging regulated markets with a great deal of potential which we are certainly of great interest to us.


other jurisdictions you are considering for your sportsbook offering?


sportsbook an attempt to put your eggs in as many baskets as possible, or does Rabona target a demographic your other consumer facing brands don’t?


While the sportsbook market is undoubtably becoming more competitive, most of them compete on the basis of odds and bonuses. Rabona is a game changer – it adds a new layer of fun for players, on top of our bespoke special offers, very competitive odds and superb bonuses. Rabona is not only a sportsbook, it’s a unique experience for the sports fans!


What do you see as the main challenges of the marketplace?


Regulation is one of the major challenges over the foreseeable future and we’re proactively working on this. Soft2Bet group is in the process of obtaining a series of EU licenses and 2020 is instrumental for us in this respect. With


the industry evolving, understanding and adhering to the latest regulations – some of which can be changed and introduced swiftly – is of the upmost importance. Our ability to do this successfully can only come from the experience garnered after taking new projects into numerous markets.


Is it more difficult and costly to maintain momentum with existing IP’s than to create something new with all the attraction that brings?


Tese are two different challenges, and we have different approaches to them – so far all our brands are successful, even after years on the market and we have a very diligent plan for keeping their content, design and promotions fresh, so customers don’t lose interest.


The Soft2Bet group currently operates with SGA, MGA and Curacao licenses. Are there any


Yes, this is one of our major goals – regulated markets are far more stable and predictable and Soft2Bet is making its inroads. Last year was fantastic in terms of our expansion while in 2020 we are looking to grow extend our global footprint even further. Tere are myriad regulated and newly emerging regulated markets with a great deal of potential which we are certainly of great interest to us.


Is six the maximum number of sportsbooks you can create or is there potential for more? Would another sportsbook bring any added value?


Just wait and see – we have a lot up our sleeves in 2020, we believe we are on the pulse of the market. With the experience we have gained from each new project we are becoming more and more adept and agile when bringing products to market and overcoming any challenges. We are full of energy and ideas for new sportsbooks and casinos – not skins but real new projects!


NEWSWIRE / INTERACTIVE / MARKET DATA P121


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