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INSIGHTGERMANY CASINOS


They used the same steps to lead Monte- Carlo to the European Top of the Casinos. This part of the history led to Casino Bad Homburg calling itself “The Mother of Monte-Carlo.”


Casino Bad Homburg was opened again in 1949 by a private owner, Mr. Heidtmann. He was followed in 1977 by Mr. Wicker, who owned the casino until 2012. In 2013, our company took over. The “François-Blanc-Spielbank Bad Homburg v.d. Hoehe” is by 100 per cent a daughter of the “Kur- und Kongreß- GmbH”, which again is owned 100 per cent by the town of Bad Homburg v.d. Hoehe itself.


The casino has always been the key to success for the town, as before it was a small town without any special importance. When it reopened its doors, from the very first moment it was very successful again and belonged for a long period to the Top Ten in Germany.


Even during the economically difficult times faced by the industry, it succeeded in being quite stable. When our company took over in 2013, the casino was number nine in Germany, today (and for the last four years) we are number five, now very close to number four (regarding


the Gaming Revenue).


How and under what terms is the casino licensed?


The license was offered by public and EU announcement in 2011, since Mr. Wicker didn not want to continue. There were several companies interested, but only two went forward, whereby we won the license after the decision of the Town of Bad Homburg. Of course, the decision was NOT made by the same politicians, which later controlled the company on the director’s board. The casino licenses in Hessen (we have three different casinos) are always allowed for a maximum of 15 years.


Could you tell us more about the different types of gaming on offer as well as other amenities and facilities? What are some of the casinos stand out features and games? What about visitor numbers? Are they on the up?


We run our house as a very classical German casino to a very high standard. Since we named it “François-Blanc- Spielbank” after the founder we still offer the traditional French Roulette, beside American Roulette, Black Jack, Poker, Ultimate Poker and 165 slots. We expect


our guests to wear nice evening clothes at the table games, though they are free in the slot area to wear casual attire, where we offer an electronic roulette area as well.


Our guests appreciate very much, that we not only present the newest slots, but take them “into the decision process”, as to whether we should keep them. Even at the tables we are again and again presenting new ideas and talking with our guests about the ideas, which very often come from our own personnel.


We additionally have a very nice fine- dining restaurant, which is very popular in our region. Our nightclub is open on Friday and Saturday with various DJs. Our Tea-Dance on Sundays is extremely popular with people between 40 and 85 years old.


Our high engagement in communicating with our guests, the clearly traditional standard and the “living” areas due to their permanent changes, has lead to a great success. When we took over in 2013, our average guest number per day was 360. Today it is at 620.


Could you tell us more about the casino market in Germany in general? It was


NEWSWIRE / INTERACTIVE / MARKET DATA P37


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