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revenue. Tis is reflected by the continued impressive growth seen in SSBT business levels year after year, and we expect to see the same in 2020.


Providing a digital experience with SSBTs also provides a familiar way for this segment of the market to bet. Combine this with our Remote Mobile App and you have an experience that appeals to the tech savvy generation. Te Retail Mobile App allows customers to transfer their bet to their phone, track this bet when not in the shop and cash out as just like the online experience, with the added benefit of returning to the shop to collect the winnings in cash.


Equally, with the bet builder functionality on our companion app, players can build a bet outside of a betting shop then take it back into the shop and place the bet on an SSBT. Tis facility is becoming increasingly popular and growing month-on-month and proving that betting shops can be attractive to the next generation of retail bettors.


There has been massive disruption to traditional payment models over recent years. How will retailers adapt if over the counter (OTC) transactions are no longer a viable option?


Tere is no denying that traditional payment methods are evolving. However, cash remains king in the retail environment and there are no signs of that changing significantly anytime soon. Undoubtedly, there will be a migration towards digital payments, and we are conscious of the need to offer both cards and cashless methods as part of our technology. Hardware choices and terminal choices now have that


The customer journey is getting better with incremental increases in the number of payment choices being offered. However, I think cash will dominate for some time - players like using cash to manage their spend and winning pay-outs in cash is part of the retail environment bettors enjoy. After all, who doesn’t enjoy ‘holding the folding’ after a well-earned win?


functionality built into them with our software developed to ensure players use cards safely on our terminals.


Te customer journey is getting better with incremental increases in the number of payment choices being offered. However, I think cash will dominate for some time - players like using cash to manage their spend and winning pay-outs in cash is part of the retail environment bettors enjoy. After all, who doesn’t enjoy ‘holding the folding’ after a well- earned win?


There has been increasing talk of staff-less


betting shops being the future of retail gaming. Do you foresee staff-less betting offices becoming the norm?


No. While the new generation of SSBTs brings with it the ability to offer a fully autonomous betting operation, I do not believe that fully ‘staff-less’ betting shops would or should become a reality anytime soon. Social responsibility should lay at the heart of the retail betting business and the invaluable part played by staff via intervention and interaction should not be underestimated. Although some operators are beginning to push boundaries


NEWSWIRE / INTERACTIVE / MARKET DATA P103


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