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Probability Gaming’s VR alien invasion could take


over the whole planet Delhi-based Probability Gaming was at ICE showing the latest developments in its range of Virtual, Augmented and Mixed Reality including a VR alien invasion, shoot ‘em up


CEO Manish Tripathi said: “We’re the only Indian- based games studio in a country that doesn’t allow much gambling, but we’ve made such progress with GLI approvals and long-running deals with some huge companies such as Rank in the UK and now one with Gaming1 in Colombia.


“We are the first company to take VR skill-based slot into Latin America and next year we will be forming a company in Malta. We also have a very special virtual game planned for G2E Las Vegas,


ICE 2020 was a grandstand start to the new decade for Aristocrat in EMEA


Aristocrat Technologies has cited ICE 2020 as its busiest and most significant launchpad event to date, having used the show to unveil three new cabinets for the EMEA region, presenting 111 different games for casino, bingo and salon markets and new partnerships to expand the company’s content footprint in Europe


James Boje, Aristocrat Managing Director – EMEA, said: “Visitors to our stand shared very high levels of excitement and enthusiasm as they were shown Aristocrat’s rich portfolio of new innovations.


“Never before has Aristocrat launched three new form factors into this region simultaneously and reaction to our new MarsX, EDGE X and Relm cabinets, all of which have proven themselves in North America and now too in Europe, was highly rewarding. Tis is testimony to the industry- leading levels of design and development investment made by the company across successive years in our endeavours to deliver the world’s greatest gaming experience, every day.


“Our game studios upped the ante yet again, with a plethora of A-list licensed themes – including FarmVille, Madonna, Mad Max: Fury Road, Te Walking Dead III, Game of Trones: Winter is Here, Star Trek: Te Next Generation, Billions and Zorro – which will continue to deliver globally renowned brands to enthralling gaming entertainment.


“Huge interest was also shown in proprietary link concepts Cash Express Luxury Line, Gold Stacks 88 Link, Dragon Tower Jackpots and perennial performers Dragon Link and Lightning Link, that continue to engage players across the world up to five years on from their initial release.


Probability Gaming’s Pankaj Singh, Harshit Krishna, Manish Tripathi, Sunny Sharma, Aditya Arya pictured at ICE London


which we are sure will turn some heads,” continued Mr. Tripathi.”


Probability’s core focus is on offering solutions for casino games development, casinos and slot


machine manufacturers as well as mobile, web- based and social applications. Te team has expertise in creating cross platform web/mobile apps for iOS, Android and Windows as well as CMS customisation and migration.


Aristocrat Managing Director - EMEA, James Boje, pictured at ICE 2020 with the brand new Cash Express


“Standalone games also made a big impact with operators due to the sheer number and creativity of new maths models on offer, drawing on both proven mechanics as well as a number of inspirational new ideas.


“Te bingo portfolio was also enriched with a mix of new local area progressive games together with a selection of classic games that have delivered time and time again in numerous gaming segments around the world.


"Aristocrat demonstrated its commitment to the Spanish salon sector with a range of new games, cabinets and new and exciting bank configurations which, through our new extended partnership with local distributor VID, will be rolled out across Spain over the next 12 months.


“We continue to explore new market segments to help grow our footprint throughout the region and a new content distribution agreement with Inspired Entertainment, Inc. was signed at the show that will see bespoke Aristocrat content delivered to players through Greek video lottery


terminals, Italy’s comma 6B market and the United Kingdom B3 market.”


One of the additional highlights of the show, according to Mr. Boje, was the announcement of the content deal struck with Inspired Entertainment. Under the deal, Aristocrat will supply game kits for deployment on Inspired’s terminals in the video lottery market in Greece, the comma 6B market in Italy and the B3 market in the United Kingdom; all markets in which Aristocrat does not currently compete and in which Inspired has a growing footprint.


"We don’t play in the same space,” added Mr. Boje. “It’s the perfect solution to take our content to a new set of players."


Mr Boje concluded: “ICE 2020 was undoubtedly our most productive show on record as Aristocrat continued to strengthen existing partnerships whilst developing new relationships that will lead to more players engaging with our unique brand of gaming entertainment – a truly brilliant way to enter a new decade.”


NEWSWIRE / INTERACTIVE / MARKET DATA P75


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