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Patir keeps players in


their comfort zone A packed stand glamorously exploiting a large video screen display greeted visitors to the Patir booth at ICE 2020. Te Germany-based chair design specialists brought a huge selection from its current catalogue to the London exhibition, alongside its very latest chair ranges in a variety of different configurations to suit any location


New chair designs from Patir in 2020 include the curvaceous Zulu series that’s been styled to appeal to the slots player seeking palatial levels of comfort for extended periods of play. Te Angela series was also shown at ICE 2020 with its increased back support, delivering ergonomic comfort and support


EGT Interactive celebrated Egypt Quest success as ICE


At ICE 2020 EGT Interactive unleashed a brand new visual concept for the company's stand. A luxurious Egyptian styled booth, mimicking the theme of EGT’s Interactive’s international smash hit game, Egypt Quest, greeted international guests to the event


Launched in November 2019, Egypt Quest has been a runaway success for EGT Interactive, with the company looking to build upon this momentum with the launch of its new Scarab Jackpot alongside eight new games for global markets, chief amongst these being Rameses and Flaming Hot Extreme.


The Patir team at ICE London 2020


for players. Te third new option for operators, the Sochi Series, is defined by improved ergonomics, back support and a special foam composition created by Patir to make the experience as snug as possible, with a curving backrest that envelopes the player, literally hugging them with the armrests.


“It’s been an amazing 12 months,” confirmed EGT Interactive’s Monika Zlateva. “Not just in terms of games development, but our HR department has been enriching the team with expertise and professionals to ensure we are best placed to penetrate new markets in 2020 with the new products we are launching here at ICE.” New markets for EGT Interactive include Bosnia and Herzegovina, Hungary, Sweden, Spain, Switzerland, Denmark and Italy - all of which were added to the roster in 2019. Te company is preparing to enter eight new jurisdictions in another busy year for EGT Interactive. “We are currently working upon a hot new series of games and a brand new mobile design, with our live streaming roulette also benefiting from a new design upgrade,” explained Ms. Zlateva. “Te number of active users playing our games in 2019 has boomed, with the maximum recorded in 2019. And so we are very excited about the opportunities ahead of us in 2020.”


Soft2Bet anticipates yet another record-breaking year


With a stand at ICE dedicated solely to its B2B product range for the first time, Soft2Bet was exhibiting its advanced casino and sportsbook platform, multi- currency payment systems, and multi-lingual titles alongside expert affiliate marketing and design teams


Te big news in the build-up to the show was that Soft2Bet were entering the Japanese market for the first time. Japanese players can now access Soft2Bet’s full suite of live games and tables games with the most popular local payment options such as Ecopayz, StickPay and Venus Point. Soft2Bet’s partners Evolution will be supplying live casino content, as well as multiple versions of Baccarat, Dragon Tiger and dice games, alongside an extensive portfolio of Roulettes, Blackjack tables and Game Shows.


“We are thrilled to be entering the Japanese market with AlfCasino,” explained Boris Chaikin, Chief Executive Officer of Soft2Bet. “Although AlfCasino is a pilot project for us in Japan, we are


already planning to launch localised versions of several other brands from our existing portfolio, as well as new brands built especially with the Japanese market in mind. Te market potential of the Japanese market, and the Asian market as a whole, is incredibly exciting and an area in which we have big plans to expand our influence with the development of innovative new products.”


Te operator group demonstrated its extensive experience in designing convenient and visually striking casino websites, whose portfolio boasts over four thousand games from more than 50 developers including NetEnt, Yggdrasil, Endorphina and Microgaming.


Boris Chaikin, Soft2Bet CEO


Soft2Bet were also on hand to showcase Rabona, their sixth online sportsbook. Named after the popular football skill, Rabona has an in-built gamification tool allowing users to collect cards featuring popular football teams and players.


Currently operating with SGA, MGA, and Curacao licences and further certification within the EU set to follow, Soft2Bet have no plans to limit their


expansion anytime soon: “We have offices in four locations and hundreds of employees so we are primed to continue our expansion,” said Boris. “With outstanding 24/7 customer support, bespoke multi-market solutions packages and unrivalled industry knowledge, we expect 2020 to be another record-breaking year.”


NEWSWIRE / INTERACTIVE / MARKET DATA P69


“We’ve had an excellent ICE show that builds on a terrific 2019 for Patir,” explained Dennys Patir in London. “We appreciate the very positive feedback from visitors and customers to our stand and look forward to another outstanding year for the company.”


EGT Interactive’s Monika Zlateva on the Egyptian styled booth at ICE London


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