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With a schedule of 15,000 live events a year featuring a dedicated integrity referee, following best practices by ESIC for every event, there are plenty of short-form betting opportunities for bettors to wager on. We also have a team of specialist traders that are experts in the games that we are offering, supported by a proprietary trading application and industry leading algorithms to deliver prices to optimise operators’ margins.


those of mainstream sports formats.


STREAMED PICTURES TELL THE OVERALL STORY


While data is of course an important factor in allowing sportsbooks to offer a wide variety of esports markets that feature reliable and accurate odds, it is important that the data is accompanied by live pictures in order to create an engaging betting experience.


With esports in its infancy in the betting world, it’s critical that bettors become more familiar with the vertical. Allowing them to watch live events that are complemented with


commentary and betting prompts will ultimately allow them to engage with the product and help them develop an understanding of the mechanics.


We know that visual content helps to drive sports betting revenue as it increases customer engagement and delivering authentic live streams in a compelling way will work for esports too.


A PACKAGE THAT WORKS


At ICE London 2020, global operators that specifically visited our stand for a first-hand experience of the live events were able to


understand how SIS Competitive Gaming presents esports to bettors in an easy to understand and familiar format. Te end-to- end solution, which includes live streamed events, highly engaging commentary betting triggers and a complete betting feed that includes an extensive range of pre-match and in-play markets and prices, and has been optimised for sportsbooks, allowing operators to tap into this fast-growing betting vertical.


With a schedule of 15,000 live events a year featuring a dedicated integrity referee, following best practices by ESIC for every event, there are plenty of short-form betting opportunities for bettors to wager on. We also have a team of specialist traders that are experts in the games that we are offering, supported by a proprietary trading application and industry leading algorithms to deliver prices to optimise operators’ margins.


It’s only a matter of time before esports becomes a mainstream vertical in the betting industry. Knowing how to deliver the events to existing bettors is the key to ramping up engagement and driving significant revenues and profits.


NEWSWIRE / INTERACTIVE / MARKET DATA P117


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