worldwide at ICE 2020," commented NOVMATIC Sales Director, Jens Einhaus. "Tis is the first year in which we can fully cover all our customers needs."
Innovative products and solutions featured massively on the largest stand of the south hall at ExCeL. Te NOVOMATIC stand encompassed dedicated segments for land-based casino and AWP products & systems, biometric technologies for modern access solutions, online gaming, sports betting and cash handling solutions – as well as a little ‘Hall of Game’ museum with vintage machines and a timeline of milestones from the past 40 years – all across a total space of some 5,000sq.m.
Progressive Jackpots spread across the booth with a broad range of Linked and Stand-alone products. Two brand new Asian Links were premiering in London: the JI DENG GAO ZHAO Link with the title Lucky Trail and the LUCKY TWIST Link with the twin titles Dynamite Dragon and Money Ki Neko – the first with a matrix feature and the second a hot wheel for the jackpot feature. At the centre of the casino presentation was Samurai Beauty in a bank of V.I.P. Lounge Curve 1.43 cabinets against the backdrop of its impressive and eye-catching video wall signage featuring dedicated content.
"Te whole industry is crazy for links right now and we have seven links on the floor of ICE," stated Mr. Einhaus. "Many different themes, branching from Asian themes to European and original themes including many new features.
“We also have a unique offering, which is a Game Mix consisting of standalone progressive games, four in total, all feeding the same jackpots. Available in a curved cabinet, this was one of the highlight products at ICE 2020."
Further Linked Progressives on show in the PANTHERA 2.27 were the MONEY PARTY Link with titles Fruity Fruity and Juicy Juicy as well as the new CASH CONNECTION Collection 1. Tis linked multi-game package with four titles especially caught the attention of many European operators. Also specifically targeting European operators were the BRILLIANT Link Collection 1 and SIZZLING Link multi-game offerings with a variety of colourful and thrilling titles presented in the V.I.P. Eagle III 3.32 and V.I.P. Lounge 2.32 cabinets.
In the US, Mr. Einhaus confirmed that at the beginning of January two NOVOMATIC games made it into the top 20 linked jackpot best performing solutions in the US,a major achievement for the company. "We now have a product proven to be doing very well in the United States with new follow-up products launched at ICE," stated Mr. Einhaus. "We now service countries in South America, such as Argentina, which have shown that these links are proving very popular with three to four times the floor average in many installations."
In the Stand-alone Progressives section, titles like Dancing Tiger, Dancing Lantern and Dragon Hits as well as the PAYDAY Progressives made their mark. NOVO LINE Interactive Concurve Edition 5 premiered with a highly attractive selection of games – also including some Stand-alone Progressive titles – as did the NOVO LINE Interactive Edition X2 comprising a sophisticated mix of must-have games for every casino.
Te Multi-Gaminator deluxe 1T featured at the show in both available cabinet versions – GAMINATOR Scorpion 2.24 and FUNMASTER 2.27 – presenting a very interesting vintage package. True to the motto ‘Te Original Reloaded’, this game mix presents 10 of the most popular
NOVOMATIC classics in their original line-layout of five and nine win lines. NOVOMATIC's Reloaded series utilises games that made the company extremely popular in the past, such as the original Book of Ra and Sizzling Hot. Tis is a player-driven initiative with the games transferred to a new platform using reconditioned cabinets with the first trials proving to be extremely successful. "Tere is still a demand for low line games and I am happy that we can satisfy this demand," stated Mr. Einhaus.
For the systems segment, specialists presented the latest modular functionalities of the myACP Casino Management System as well as the advantages of NBS’ biometric technologies for a secure casino access control system.
NOVOMATIC subsidiaries NOVOMATIC Spain, NOVOMATIC Gaming UK and the German NovoCash division presented market-specific and attractive offers for their respective segments while NOVOMATIC Sports Betting Solutions (NSBS) highlighted NovoPrime Sports as well as the NOVOMATIC ActionBook self-service kiosk that is rolling out in growing numbers with leading US operators.
In the NOVOMATIC Interactive segment of the booth, Greentube unveiled a heart-stopping new addition to the quality portfolio of over 400 slots, table games and bingo titles: Romeo & Juliet – Sealed with a Kiss was launched in a Shakespearian-themed romantic garden setting including photo booth that drew many visitors.
Absolute highlights – apart from the applauded product presentation – were the birthday party celebration with VIP guest David Hasselhoff, who did not miss the opportunity to personally congratulate NOVOMATIC executives Harald Neumann and Ryszard Presch.
NEWSWIRE / INTERACTIVE / MARKET DATA P57
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