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Abhinay Bhagavatula, Quixant’s Global Head of Product and Development at ICE 2020


Quixant - the complete solutions partner - stepped up to the plate at ICE 2020 with a complete sports betting package


As a leader in the supply of outsourced PC-based gaming hardware and display solutions, Quixant promised that ICE 2020 would herald a new era with the official introduction of its QxSBT Sports Betting terminal line. Incorporating a proven, reliable hardware platform and display technology with contemporary cabinet aesthetics, all from one source, the QxSBT attracted significant interest at the London show


Speaking to Abhinay Bhagavatula, Quixant’s Global Head of Product & Development at ICE 2020, he explained that the growth opportunities for the new QxSBT lie in both replacement, mature markets in Europe, and in the fast gearing expansion of sports betting in the US. “We see a lot of noise in the sports betting space right now,” stated Mr. Bhagavatula. Te North American sports book market is still evolving as the states finalise regulations and we’re seeing tribal casino operators have started their own conversations and begun to hire sports book managers. What’s interesting is how OEMs respond to this opportunity.”


Where Quixant fits into the sports betting picture is straightforward. Seeking to leverage its gaming knowledge and experience in the sports betting market, Quixant offer a turnkey solution that combines the complete cabinet and hardware platform, support software and peripherals. It’s the gaming expertise that Quixant brings to sports betting that will ensure that OEMs design,


Betsoft shifts into Overdrive with new game releases


Betsoft took the opportunity to preview two new games at ICE London, Super Sweets and the exciting Overdrive


Super Sweets invites players to enjoy a 5×3 video slot experience featuring sticky wild re-spins and a free spins mode.


P64 NEWSWIRE / INTERACTIVE / MARKET DATA


integrate and execute upon the right hardware solution for their needs. "Sports betting is an important piece of the growth strategy into the next cycle of growth for Quixant," stated Mr. Bhagavatula. "Our flexibility is in launching a configurable solution, with multiple options utilising a standard form factor to support multiple customers.”


Alongside its push into the sports betting market, ICE 2020 also saw the next chapter in Quixant’s gaming board portfolio, the fully customisable QCore range. Launched at ICE, QCore is an entirely new concept: the same core of world- renowned product expertise configured to optimise game developers’ capabilities, in any market, and showcasing the company’s Gaming Ecosystem to maximum effect.


“We see a changing landscape on the gaming manufacturing side of the business,” outlined Mr. Bhagavatula. “Gaming’s Tier 1 manufacturers have traditionally built internal hardware solutions to


With three reels and five pay lines, Overdrive carries Betsoft’s signature cinematic quality.


Matt Avison, Betsoft Account Manager, commented: “We’re blending gaming with aspects from social gaming so in Super sweets, which will be our first launch of the year, players collect Golden Tickets.


“We signed 51 new customers last year with ISMS Audits passed recently in Spain and Colombia and good progress made in Portugal,” commented Mr. Avison.


meet all their needs in an industry sector that has been relatively slow to adopt new technology. However, in the last half decade, we’ve seen a transformation in the integration of new technologies, from 4K curved displays to interactive touchscreen button decks and everything in-between. As a result, Tier 1s are carrying huge technology debt on these platforms.”


Mr. Bhagavatula believes that as Tier 1 manufacturers have pivoted as part of a massive multi-year effort away from bespoke hardware and platform models to a standardised format, they are now looking to third-party OEMs to manage the process. “At Quixant, we have a great product line in the traditional gaming sector, not only in terms of hardware, but as a technology solutions partner. Our Gaming Ecosystem helps OEMs speed their product to market and that’s the same for Tier 1 solutions providers. Ultimately, it’s not about the box - Quixant is a complete technology solutions partner.”


Summarising Quixant’s London show, Jon Jayal, Chief Executive Officer for Quixant, concluded: “Without doubt, ICE 2020 was our greatest yet. Te raft of new product lines and technologies we released here was truly unprecedented in its scale, and this is all down to our tremendously dedicated team. Our offering is unique in its variety, and from the market reception in London, we feel that this revolution will lead to an extremely successful 2020, and beyond.”


Betsoft’s Matt Avison pictured at ICE London


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