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It’s this fresh thinking that will take the poker experience to a new level and brings it up to speed with the modern gaming experience. It’s clear that poker is evolving to keep up with modern trends and demands from players. Developing a poker offering that caters all player tastes and reaches a wide audience will inevitably lead to increased engagement.


America will also prove pivotal in poker’s return to the global stage. Te LatAm regulatory landscape continues to evolve, with many jurisdictions looking to embrace online gaming.


Te sheer size of this territory presents plenty of opportunities for operators and is a key reason behind EvenBet Gaming launching a new poker network for South America. Featuring individual online poker projects, the network’s flexibility is generating traction across LatAm, with everyone from start-ups to established operators already successfully integrated.


Across all territories, it’s clear that a mobile-first strategy and omni-channel solution remains a high priority, given how these devices have shaped the landscape in recent years. Te number of mobile players is only set to increase, with H2 Gambling Capital estimating that by 2022 the mobile market will grow by 27.9 billion euro.


NEW GAME CONCEPTS


Breathing new life into poker relies on bringing innovative concepts that make the overall user experience appealing to the modern player. Te


We’ve also introduced a similar tool that allows players to wager on live sporting events within a poker room. Available as a side game, the user database and financial data are exchanged


short-attention spans of millennials and Generation Z means that instant gratification is the aim of the game.


Poker doesn’t typically fit this model, with players often taking their time to turn over cards and adopting a strategy based on skill. However, the breaks in play provide operators with a window of opportunity to capture the attentions of those wandering eyes among your client base.


EvenBet’s new Mini-Games option merges casino games and poker into fresh, exciting gaming formats that appeal to seasoned players and poker novices alike. It features hundreds of “snackable” slots and games which are designed to complement the core poker experience.


Players don’t need to leave the table or open a new tab to enjoy the short form content. Instead, they can spin the reels and roll the dice on their favourite casino games with just a click of the button.


between systems without interfering with the user experience.


It’s this fresh thinking that will take the poker experience to a new level and brings it up to speed with the modern gaming experience. Tese easy to integrate solutions pave the way for operators to increase customer lifetime value and drive incremental revenues. Importantly, it provides casual players with an improved experience while retaining the core values that seasoned players come to expect with poker.


It’s clear that poker is evolving to keep up with modern trends and demands from players. Developing a poker offering that caters all player tastes and reaches a wide audience will inevitably lead to increased engagement.


Dmitry Starostenkov will be appearing on the panel discussion “Poker: Gaming’s Comeback Kid?” at CasinoBeats Malta, March 26.


CasinoBeats Malta March 24-26, 2020 Intercontinental Malta, St. George’s Bay, Julian’s STJ 3310, Malta


NEWSWIRE / INTERACTIVE / MARKET DATA P115


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