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Interactive


GAME DEVELOPMENT 1X2 NETWORK


1X2 Network: Easy Multiplication:


1X2 Network recently announced that Black Pudding Games will develop future games on its remote game server, joining a roster of developers whose games can be accessed via the software company’s 3PI aggregation platform.


G3 speaks to Kevin Reid, Chief Commercial Officer at 1X2 Network, to find out more about how the agreement fits into the platform provider’s strategic vision.


1X2 Network encompasses its own 1X2 brands, strategic partners and aggregated partners. What is the rationale behind the company’s structure?


Kevin Reid Chief Commercial Officer 1X2 Network


1X2 Network was one of the earliest adopters of a remote game server (RGS) to distribute content onto sportsbooks back in 2003. We initially grew based on a few virtual sports games before building slots onto the platform around the time I joined the company eight years ago. At is was called at the time 1X2gaming had a reputation for non-graphical virtual sports. However, when we tried to sell better looking slots with a high production value, people already had a preconceived idea of what we were. Tis made selling difficult and as a result, we created our high end brand, Iron Dog Studio, to produce high production slots and sit alongside 1X2gaming as our own brands.


Black Pudding Games have a unique and interesting set of ideas. As part of the agreement, they build the front-end and we have the responsibility of back-end coding the games, providing our platform and adapting it to their games.


P100 NEWSWIRE / INTERACTIVE / MARKET DATA


Around four years ago, Leap Gaming then came along as a strategic partner before our recent announcement with Black Pudding Games. All of this can be quite confusing for customers so we decided to brand above so we can tell potential clients that you can get access to all these games through 1X2 Network’s platform. 1X2gaming and Iron Dog Studio form part of our own gaming suite, whilst Leap Gaming and Black Pudding Games are our strategic partners. All of these studios, alongside the content of our aggregated partners on the 3rd party interface (3PI), which is where we aggregate content from other RGS suppliers and send down our


channels, are all accessible under the umbrella of 1X2 Network.


Where does 1X2 Network’s 3PI aggregation platform come into the equation?


3PI arose as a result of high demand. We were achieving direct integrations because of our virtual sports which then paved the way for us to have our own integration channel and put more slots onto the platform without cannabalising our own content. To name but a few, Playson, Habanero and ORYX are all connected to the aggregation platform. Alongside having third party development partners, 1X2 has a wide range of game types that it builds itself, with third parties added to that as compliment.


1X2 Network recently joined forces with Black Pudding Games. Could you tell us more about the agreement?


Our partnership with Black Pudding Games is a similar agreement to what we currently have with Leap Gaming. Black Pudding Games have a unique and interesting set of ideas. As part of the agreement, they build the front-end and we have the responsibility of back-end coding the games, providing our platform and adapting it to their games. In the case of Black Pudding Games, they are built on our RGS. Our RGS is processing the bet placements. Whilst they have the IP, we are ultimately responsible for it. We can integrate their games with our aggregation partners that we are connected to such as Scientific Games,


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