Interactive
BETGAMES.TV LIVE CASINO
Live Casino: a new breed of gambler
G3 speaks to Richard Hogg, CCO at
BetGames.TV, about the challenges of developing and distributing live gaming products under global lockdown and the future of the live casino sector.
Can you tell us about
BetGames.TV and its offering?
Richard Hogg, CCO,
BetGames.TV
Richard Hogg has been involved in online gaming since 1999 in a career that has spanned three decades and three continents.
He began his career in Asia with the launch of a series of sportsbooks, before moving to the UK market to develop the Superodds brand which went onto acquire Centrebet. He has also held roles as CMO for Betting Promotion, as well as more recently with Miomni in the US.
As CCO at
BetGames.TV, Richard focuses on providing the company’s award-winning live content throughout Europe, Asia and Africa.
As a 24/7 business which relies on live dealers, we always have measures in place to prevent certain outcomes or problematic issues, be it with staff or hardware and software systems.
P98 NEWSWIRE / INTERACTIVE / MARKET DATA
BetGames.TV is a unique, innovative and pioneering live dealer betting games supplier that has made significant and substantial strides since its establishment in 2012. We are based in Vilnius, Lithuania, with games broadcast from our head office. Te company has sales and marketing teams spread across the world boasting a global reach with clients and consumers in Europe, Africa, Asia, CIS and Latin America.
Te live broadcast business model provides games that are distinctive, and vibey. Te highly presentable dealers are professional and well- versed in the products. Te games take place in well-designed studio settings, including themed backgrounds such as golf courses and bank vaults.
BetGames.TV offers a wide variety of fun, entertaining and structured risk and reward outcome-based games. Te live games have the look and feel of a live sports match with odds changing during games having analysed impressive data showing that a policy of market adaption and business model-reassessment can be beneficial to all service providers in the sector.
How has
BetGames.TV adapted to the Coronavirus pandemic? Were there contingency plans in place?
As a 24/7 business which relies on live dealers, we always have measures in place to prevent certain outcomes or problematic issues, be it with staff or hardware and software systems. Obviously, with this pandemic we had to gear it
up a bit to a point where we have full redundancy capability that means in effect we have a totally new team of people who are trained and capable who are in an uncompromising environment ready to come in if needs be. If the virus started attacking existing staff, we could then move a team in that can fully replicate the existing team which can also be based on site as the studio we have is big enough to contain that.
We're fortunate that in Lithuania cases are minimal. As of now, we don't have any cases within the office and we’re quite confident it's contained and have put in place specific measures to minimise staff interaction. Te studios are only for one person at a time so we can change the shift rotas, so nobody crosses paths. We don't believe it can be spread within the studios itself with the new measures in place. If it did, we do have contingency plans for a worst-case scenario, but we wouldn't want to put our stuff to work in that environment. We are quite fortunate that our staff requirements are probably a lot less than traditional live dealer
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