closed doors, with the welfare of all participants paramount and stringently observed. Happily, humans are not the central protagonists in this sport. While our vast tracks afford ample room for logistical movements, with sensible social distancing and safety more easily acquired now that the fans are staying home.
Ten it’s just a question of doing what we can to responsibly leverage racing’s moment in the spotlight by connecting with those watching or wagering via online and TV Channels. Racing’s loyal and educated fanbase are a given, but the challenge is familiarising new customers with the sport, or cross-selling them as to its merits from other betting verticals.
For all its many nuances and jargon, horse racing is perhaps one of the easiest sports for the uninitiated to get behind. Tere are no obscure rules of engagement or scoring systems to process, as there are with most sports. It’s just a race: from the gates to the wire. While, as an exciting showcase, equine athletes in full
Every product faces the same question: is this a sustainable sea change or a short-term wave in revenues? Horse
racing’s short-form flexibility, coupled to an authentic and relatable status, gives it a distinct edge for universal appeal among regular and casual consumers alike.
flight represent a stunning, high-octane spectacle that immediately grabs an audience’s attention. From a betting perspective, the fast- settling nature of race-by-race wagering is attractive, while a steady stream of quality content from all corners of the States can help flexibly fill the gaps in operators’ 24/7
programming, wherever they are in the world, especially at a time when it’s slim pickings on any sports betting tab.
Of course, North American racing is not the only product to have taken its shot during the sports shutdown. You’ll doubtless have heard about poker’s renaissance, the growth in virtuals, and esports’ emergence as a betting medium. However, every product faces the same question: is this a sustainable sea change or a short-term wave in revenues? As discussed, horse racing’s short-form flexibility, coupled to an authentic and relatable status, gives it a distinct edge for universal appeal among regular and casual consumers alike. But that doesn’t mean we can just plug it in and rest on our laurels. Te necessity to educate and acquaint remains.
To which end, XB Net’s marketing team is committed to educating customers at every stage of the “playing cycle”, thereby increasing acquisition and reliable retention. Naturally, that goes to a number of domains of
NEWSWIRE / INTERACTIVE / MARKET DATA P123
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