Trading off our rich heritage in the management of rights, live video, data and wagering pathways for over 100 top North American tracks allows us to demonstrate that commitment to working with others. That’s why we’ve made it our signature to stay the course for as long as any partner’s needs require.
communication – from integrating the right ‘Watch and Bet’ model (proven to keep bettors engaged for longer) to offering a marketing portal which clearly articulates a tripartite product (thoroughbred, harness and greyhound racing) and informs customers as to racing’s subtleties. Te latter can mean anything from racetrack specifics and draw biases to specialist trainers, or hot jockeys. Who knew two-time champ Irad Ortiz Jr wins a staggering 25 per cent of his turf rides? It’s just another way to pique the public interest in a sport with so many layers, ranging from deep statistics to pure theatre.
P124 NEWSWIRE / INTERACTIVE / MARKET DATA
In short, knowledge and familiarity are everything. Tey help unravel any mysteries for the novice, while also pulling together the narrative threads which make horse racing such a rich and absorbing sport to follow. Indeed, its fans rank amongst the most loyal and engaged of any sport. So, when our service is complemented by calls to action and form / odds displays, betting activity typically isn’t far away.
Collaboration is also key. And it’s an activity we pride ourselves on at XB Net where our business relationships already span the globe. Trading off our rich heritage in the management of rights, live video, data and wagering pathways for over 100 top North American tracks allows us to demonstrate that commitment to working with others. Tat’s why we’ve made it our signature to stay the course for as long as any partner’s needs require. Even before the current crisis, there were often green operators as well as green bettors, uncertain as to the immediate future: whether that means familiarity with
operational logistics, or best positioning a new product in order to attract its optimum audience. XB Net takes the sting out of such uncertainty, allowing customers to simply enjoy the pulse-pounding excitement of North American racing, with its massive pools offering some potentially life-changing payouts.
Ultimately, the goal for any supplier should be to provide the resources which allow you to be more responsive both before and after client launch dates - establishing efficient channels of communication, liaising back and forth, monitoring the feeds, and checking all content is being displayed correctly. No matter how proactive your planning, you have to be reactive to emerging challenges and any unforeseen requirements to make any solution work for the individual operator.
What works with XB Net’s raft of tier-one operators in the UK, for example, won’t necessarily function so well in Spain. Elsewhere in Europe, we’re now exploring tailored
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