Interactive
LATIN AMERICAN MARKETS EVENBET GAMING
dedicated to reigniting this vertical without tempering with a classic.
You have to reboot it in a way that isn’t at odds with prevailing instant-gratification player tendencies, without losing the essence of its immersive gameplay. After all, poker’s inherent tactics and the turn of the cards guard against rushed decisions or shorter form betting opportunities.
Against that, with predictable pauses occurring within the check-bet-raise cycle, there’s always been an organic window in which to capture the attentions of those wandering eyes among your client base. Taking advantage of these natural opportunities with innovative, more “snackable” solutions is accordingly will prove vital to poker’s long-term success in any given market.
How has your company evolved and innovated to meet modern poker demands?
Take one such recent addition to EvenBet’s poker software stable: our Mini-Games option. Tis combines casino games and poker into new, exciting gaming formats that appeal to seasoned players and poker novices alike. It’s the sort of core creative development which has seen us shortlisted for innovation at a range of recent awards galas, including the EGR B2B Awards.
More specifically, Mini-Games features a set of casino games from our partners – leading content developers – seamlessly integrated onto our world-class platform which is accessible for users directly at the poker table. Tere’s no need to leave your seat or to open a new tab. Instead, there’s always a ready chance to roll the dice, try your luck at blackjack, or spin the roulette wheel while waiting for a new hand or the flop to come. Easy-access entertainment is never more than a click away.
For the igaming market, it constitutes a new channel of content distribution. For operators, it’s a seamless integration and another way to increase players’ lifetime value and drive incremental revenues. For players, it’s pure on- demand which doesn’t cannibalise their
underlying poker focus. At EvenBet, we’ve recently reached another milestone with over 80 partners’ projects now active worldwide across established and emerging markets, demonstrating a staggering 400 per cent increase in just three years and optimising the vertical for a huge continent of loyal and enthusiastic poker players.
It all underscores our determination to diversify both the product and platforms of industry leaders across the globe, boosting engagement and retention for operators as we go.
I firmly believe poker remains the most attractive gambling game out there, especially when compared to casino, slots and table games. It requires knowledge, skill, wit, and delivers deep user dwell-time at a time when traditional cross-selling techniques are either outmoded or struggling with tightening regulatory knots.
Talk a bit more about the trend away to online and mobile in LatAm?
With Brazil and Mexico’s collective population accounting for roughly three quarters of the LatAm market, you don’t need to be an accountant to unpack the latent potential in this continent’s numbers; especially with smartphone adoption rates ramping across the continent, thanks to progressively affordability and improved 4G coverage.
While retail still has its place and an incredibly loyal following, the trend is increasingly online – and ultimately, of course, this revolution will be mobile-led. Growth in Latin America’s online sector has been powered by mobile from the outset, so operators who cannot provide an engaging mobile user interface (from intuitive design to basic glyph size or the native language) have been quickly left behind.
Operators will need to embrace this local attitude, though. Rolling out the same products and services that work in Asia, Africa or more mature European markets simply won’t suffice. Having also proven ourselves across Asia, EvenBet knows a thing or three about succeeding in a fragmented domain.
While retail still has its place and an incredibly loyal following, the trend is increasingly online – and ultimately, of course, this revolution will be mobile-led. Growth in Latin America’s online sector has been powered by mobile from the outset, so operators who cannot provide an engaging mobile user interface (from intuitive design to basic glyph size or the native language) have been quickly left behind.
P84 NEWSWIRE / INTERACTIVE / MARKET DATA
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