Interactive
COINGAMING GROUP BITCOIN BETTING AND GAMING
As we come out of this crisis, we are going to have more of an understanding of esports and the customers who bet on it. As we analyse the results of CS:GO, DOTA, League of Legends and Fortnite, traders and risk management will also have a greater understanding that will help it become more of a forthright sporting vertical moving forward.
We have been talking with Asian live dealer studios who have had problems with their staffing following the extreme lockdown measures taken in the Philippines and Cambodia. One of the live dealers had to shut their studios across both these territories so they got in contact asking if we have any studios in Estonia. I told them that we do not currently but have big plans of our own within the next 12 months, including the expansion of Bombay Club. We are always open to opportunities, so I told them to give me a month, hustled the guys and we will now have a live dealer studio going in one month.
How do you see the current crisis impacting the live betting games of the future?
Te best comparison would be to what foot and mouth did in 2008/09. With horse racing shut down for several months, virtual horse racing stepped in to fill the gap. At the time, the general idea was that once the horse racing resumed, who on earth would carry on betting on virtual horse racing? It might have dropped a touch but has since remained an ever-present virtual product on the sportsbook. Bring that forward to today and people remain very habitual.
Players might not have bet on esports or virtual sports before. Now, our esports offering and CS:GO particularly is going through the roof.
I have not previously bet on esports or really understood it, but in recent weeks I have enjoyed being forced to understand and appreciate it. If those who are just now discovering esports enjoy it, players will begin to place a bet on their favourite esports team in Germany alongside their football accumulator once sport resumes. An emotional connection can go a long way. Post-crisis, it creates another vertical. It is not going to replace sports betting, but it is going to be a secondary vertical.
If you are a big book, you have always been happy with your sports betting revenues and esports was going to be on the roadmap at some
P112 NEWSWIRE / INTERACTIVE / MARKET DATA
stage. Now it is more of a priority. As we come out of this crisis, we are going to have more of an understanding of esports and the customers who bet on it. As we analyse the results of CS:GO, DOTA, League of Legends and Fortnite, traders and risk management will also have a greater understanding than they otherwise wouldn’t have had and that will help it become more of a forthright sporting vertical moving forward.
Looking beyond the current crisis, what are Coingaming Group's plans? What major new opportunities do you foresee potentially being around the corner?
Where can we take a risk with something and give it a shot? If we sit back and do nothing we might as well go home. Tis is a perfect environment to experiment. Punters are not expecting perfection. Indeed, they prefer raw honesty and open dialogue. Suddenly, we can experiment with different product lines within the sports betting sphere and see what does and
doesn’t work. Tat is a great thing about a crisis such as this, as we must look outside of the box and not be afraid of failure. If something doesn’t work, we take it onboard and try the next one.
In any crisis, having that open dialogue with good, clear communication is all that the players want. Tey don’t want corporate rhetoric full of fluffy key words. Players want the truth about what is going on. Post-crisis, we will invest more into what has proved successful and vice versa.
A lot of big books have normally been too scared to try new things as they are worried about their existing revenue streams and the implications with senior management for not hitting revenues for the quarter, KPIs and performance bonuses etc. so they just go with the status quo and copy everyone else. Tey have the mentality of ‘don’t be the first mover’. Having the willingness to try new things and listening to feedback is the best thing you can gain from this crisis.
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