INSIGHT SPAIN MARKET
Te private gambling GGR is made up of €4.85bn on landbased gaming and €724m on online gambling. Te private landbased gambling consists of:
l Casinos with €357m GGR. l Bingo with €591.7m.
l Gaming arcades with €847.8m. l Betting with €351.6m.
l Maquinas B (single site slots) with €2.61bn. l Maquinas B (bingo halls) with €93m. l Lotteries (ONCE and SALAE) with €4.21bn.
For the online sector this is made up of: l
Sports betting (state run) with €360.3m GGR. l Horse racing with €5m. l Sports betting with €25.3m. l Competitions with €1m. l Poker with €81.3m.
l Casino games with €107.6m. l Slots with €130.3m. l Bingo with €13.4m.
Te online gambling market has grown from around €313.1m GGR back in 2014 to €747m in 2019. Live fixed odds betting is the highest GGR earner with 30.5 per cent share, followed by traditional fixed odds betting (18.7 per cent), slots (21 per cent), poker tournaments (seven per cent), live roulette (7.8 per cent) and traditional roulette (4.6 per cent).
In 2019 online operators included 45 online betting operators, 10 online poker, 51 casino and four bingo operators.
With the lock down situation online gambling was one sector expected to be waving the flag of success but on April 1 the Spanish government banned virtually all gambling advertising during the Covid-19 crisis. Te ‘urgent complementary measures’ were put into place to protect consumers and it has severe restrictions on gambling advertising. Tis includes:
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GAMBLING SECTORS Spain’s gambling sector is governed by the
Directorate General for Gambling Regulation (DGOJ) which covers landbased gambling – casinos, bingo, slots and betting plus regional lotteries (except ONCE), online gambling and other traditional types of gambling.
In Spain last year there were some 319 bingo halls, 619 betting shops, 3,463 gaming halls, 117,800 single site locations hosting slots and 9,575 single sites with betting machines.
Tere were 192,000 Maquinas B (slots) in the country; 50 casinos plus 22,950 betting machines located in gaming halls, casinos, betting shops and bingo halls.
Te Spanish spend around €32.3bn in total on private gambling (casinos, slots, bingos, online gambling, betting, arcades) with a GGR of €5.3bn (2018 data). Around €11bn was spent on public gambling (lotteries) with a GGR of €4.21bn (state lotteries 74.2 per cent share and ONCE 24.5 per cent).
No gambling advertising referring to the current Covid-19 crisis on any platform.
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No promotional activities such as bonus schemes aimed at gaining new customers or maintaining loyalty of existing customers.
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No online advertising including email and social media messages.
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Broadcast advertising is only permitted between 1am and 5am.
Sport betting represents about 50 per cent of the NEWSWIRE / INTERACTIVE / MARKET DATA P35
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