Interactive
LATIN AMERICAN MARKETS EVENBET GAMING
Evenbet: starting a fire in LatAm and emerging markets
Fresh from rolling out a new poker network for South America, Dmitry Starostenkov, EvenBet Gaming’s CEO, explores the continent’s possibilities and poker’s pivotal role across emerging markets
Dmitry Starostenkov, Chief Executive Officer, EvenBet Gaming
Mexico is following Colombia’s workable example to some degree, Argentina is burdened with some regional complexity but is essentially there, while we’re looking on at the remainder in hopeful expectation over the coming 12 months. Much like India on the subcontinent, Brazil’s regulation could prove the defining watershed moment for Latin and South America’s overlapping domains.
P82 NEWSWIRE / INTERACTIVE / MARKET DATA
EvenBet Gaming’s Dmitry Starstenkov explains the company’s plan and strategy to become the number one poker software supplier in South and Lain America
Tell us about EvenBet Gaming’s new LatAm network and what it could mean for the region?
Tis network is EvenBet Gaming’s flagship project for this year, and its stated mission is simple, but grand: to become the number-one poker software supplier in South and Latin America. Naturally poker networks themselves are nothing new – by incorporating a number of different poker rooms under one umbrella in a poker-network framework, operators are better able to fill tables and give poker players the best shot at scooping a life-changing pot.
Tis is an essential liquidity tool for all major poker rooms, above when you are trying to fill the working or late night hours. To which end, EvenBet is live with partners already running their poker rooms across Colombia, in many ways the continent’s success story, not to mention a proven functional paradigm for a regulated gaming market in this largely untapped region.
For EvenBet’s double-digit early adopters, notably Apuesta Rapida, MiJugada and online casino JugarPrimero, our world-class poker platform, offering over 32 different games types, has been an instant hit with players and operators alike. We plan to rapidly grow our
footprint across the market with expansion plans soon to roll out across Peru, Argentina and Brazil, the sleeping giant of the South American scene.
Talking about this sprawling market more generally – what are the challenges and opportunities?
Te buzz around region is undeniable and becoming louder. LatAm is a patchwork quilt of opportunity, variety and shifting regulation. Admittedly, though, it’s still in the regulatory transition phase for the most part.
Mexico is following Colombia’s workable example to some degree, Argentina is burdened with some regional complexity but is essentially there, while we’re looking on at the remainder in hopeful expectation over the coming 12 months. Much like India on the subcontinent, Brazil’s regulation could prove the defining watershed moment for Latin and South America’s overlapping domains.
In fact, Te Remote Gambling Association has projected that the Brazilian market alone could be worth almost $2.1bn if properly regulated. More broadly, as player trends move away from retail to online and mobile, this provides innovative suppliers like us with a welcome boost, and a chance to work on new projects across these markets of huge grow potential.
Indeed, when you base much of your business model around emerging markets, a key activity for us at EvenBet Gaming, flexibility and localisation must be the watchwords. And even in territories where opportunity and regulatory challenge are two sides of the same coin, necessity should prove the mother of invention.
Why are you still so confident about poker’s global appeal? It’s a long time since its glory days in the Noughties.
Tis is true. Remember that poker is a classic game whose appeal is universal and enduring. However, much like a classic car with a timeless blueprint, that doesn’t mean it doesn’t need to be updated as the years roll by (for both budding and mature demographics) and given a lick of paint once in a while! At EvenBet, we’re
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