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Interactive


LIVE SOLUTIONS LIVE CASINO


Live Solutions: Te brick and mortar casino experience online


During an impassioned demo of his latest product, Simon Croft, Principal CEO of Live Solutions, explains how the integration of video technology for players, a real physics engine and an equivalent to a casino's eye-in-the-sky is the future for online table games


Could you give an overview of the product?


Simon Croft, Principal CEO, Live Solutions


Simon Croft has been in the iGaming business for 23 years. In that time he has owned and operated iGaming data centers and payment solutions companies. He operated and still owns Blackjack.com and is the founder of Live Solutions Ltd.


Essentially, we offer a brick and mortar casino experience online. Players see a live presenter who they can speak to as well as everyone at the table over video. Te games we currently feature on the software are Blackjack, Roulette, the Western and Asian versions of Baccarat, Craps, Dragon Tiger and Fan Tan.


How is the product different from anything else in the market?


Tere are several ways our product differentiates itself from the competition, namely that is completely unique. Te intuitive technology powering the product makes it more natural for players compared to a live dealer scenario wherein players are constantly having to break off from decision making to send messages to the dealer. Our software does not break up the play whatsoever. We also believe Craps is the only proper version online that is multiplayer


We received a lot of interest at ICE London including several tier ones and COVID-19 has thrown those conversations into sharp relief. As a result, we are being accelerated up integration queues – where previous discussions concerned direct integration waits of up to two years, that has now become six weeks.


P102 NEWSWIRE / INTERACTIVE / MARKET DATA


with a real physics engine driving the dice. Te games load instantly as whenever players experience any loading time, they immediately become disengaged. We also offer instant replay so anyone can replay a round instantly after it has happened.


Where did the idea for the product originate?


Alongside being the Principle CEO of Live Solutions, I am the owner of Blackjack.com and it was in this role around ten years ago that I noticed the popularity of our promotional models in the industry and conceived the idea that they could be integrated into our online operations, but the technology was not there. Tree years ago, I decided to go ahead and do it. We began with the presenters first in what was the equivalent of a live dealer product but without live dealing in an RNG scenario. With the advancement of video technology, we decided to go ahead and get the players on screen too. We were developing this product at the same time as Zoom, but we think we have a more sophisticated technology.


What feedback have you received from operators?


We received a lot of interest at ICE London in our product including several tier ones and COVID- 19 has thrown those conversations into sharp relief. As a result, we are being accelerated up integration queues – where previous discussions with operators concerned potential direct integration waits of up to two years, that has now become six weeks.


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